AIPMM - CPM PRACTICE EXAM | 183 QUESTIONS AND ANSWERS | NEW 2026 UPDATE | WITH COMPLETE SOLUTION!!

AIPMM - CPM PRACTICE EXAM | 183 QUESTIONS AND
ANSWERS | NEW 2026 UPDATE | WITH COMPLETE
SOLUTION!!




Nature and characteristic of a service Answer - intangibility
inseparability
variability
perishability


What are the 4 Kotler's Market Strategies? Answer - Product
Price
Promotion
Place


What are Porter's 5 forces? Answer - Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers


What are the 7 phases of PLC? Answer - Conceive
Plan
Develop

,Qualify
Launch
Deliver
Retire


What are the steps of NPD? (Phases) Answer - Conceive
Plan
Develop
Qualify


What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix) Answer - Market Penetration


What is the strategy for existing market/new product? (Ansoff's Growth Matrix)
Answer - Product Development


What is the strategy for NEW market/existing product? (Ansoff's Growth
Matrix) Answer - Market Development


What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Answer - Diversification


Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform

, Place: Limited Answer - Introduction


Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets Answer - Growth


Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets Answer - Maturity


Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few Answer - Decline


Owns strategy
Market expert
Business case dev expert