Google Analytics Certification Exam
GOOGLE ANALYTICS CERTIFICATION EXAM NEWEST ACTUAL
EXAM COMPLETE 150 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
Your business has a website and an app, and you would like to analyze user
journeys across these two platforms, as well as see how new users are arriving at
your website and your app. Which of these should you use for these insights?
a) Universal Analytics properties
b) Google Ads accounts
c) Google Analytics 4 properties
d) Firebase-only analytics
Correct answer: c) Google Analytics 4 properties
One of these attribution models distributes the credit for a conversion equally
across all the channels a customer clicked or engaged with before converting.
Which is it?
a) Time decay
b) Linear
c) First click
d) Last click
Correct answer: b) Linear
If you've enabled Ads Personalization for your property but want to exclude
specific events, what happens to the data for those events?
a) The data is permanently deleted
b) The data will not be collected
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, Google Analytics Certification Exam
c) The data will only be used for audiences in Google Ads
d) The data will be anonymized and aggregated
Correct answer: c) The data will only be used for audiences in Google Ads
Which Google Analytics feature relies on machine learning for measuring
conversions that can't be spotted through direct observation?
a) Enhanced measurement
b) Conversion modeling
c) User-ID
d) Data import
Correct answer: b) Conversion modeling
To understand how many users are coming from various devices, like desktops or
mobile phones, you run a report that shows this data, per device, over the past 30
days. In this report, what is a device type?
a) Metric
b) Event parameter
c) Dimension
d) Audience
Correct answer: c) Dimension
You've been collecting data on your point of sale system that could be used in
conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google
Analytics servers?
a) Data import
b) Measurement Protocol
2|Page
, Google Analytics Certification Exam
c) BigQuery export
d) Enhanced measurement
Correct answer: b) Measurement Protocol
Which Analytics feature lets you associate your own identifiers with your
individual customers so you can connect their behavior across different
interactions on various devices and platforms?
a) Google signals
b) Custom dimensions
c) User-ID
d) Event parameters
Correct answer: c) User-ID
You want to know how various ads you've placed work together on the path to
conversions. Where in your Google Analytics 4 property can you find the
"conversion paths" report?
a) Reports
b) Explore
c) Configure
d) Advertising
Correct answer: d) Advertising
What data does the Real Time report show?
a) Events from the previous day
b) Events that took place within the last 30 minutes
c) Only conversion events
d) Events collected from logged-in users
3|Page
, Google Analytics Certification Exam
Correct answer: b) Events that took place within the last 30 minutes
To get insights into the organic search queries that are leading users to your
website, you can connect Analytics with which platform?
a) Google Ads
b) BigQuery
c) Search Console
d) Google Tag Manager
Correct answer: c) Search Console
Which one of these Analytics features, when enabled, associates event data
collected from users on an app or website with the Google accounts of users who
are signed in and have explicitly consented to sharing this information?
a) User-ID
b) Google signals
c) Enhanced measurement
d) Data streams
Correct answer: b) Google signals
You want to see the steps your users take toward a key conversion. Which
exploration technique lets you visualize the steps users take toward a key task or
conversion and see how well they are succeeding or failing at each step?
a) Segment overlap
b) Path exploration
c) Funnel exploration
d) User explorer
Correct answer: c) Funnel exploration
4|Page
GOOGLE ANALYTICS CERTIFICATION EXAM NEWEST ACTUAL
EXAM COMPLETE 150 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
Your business has a website and an app, and you would like to analyze user
journeys across these two platforms, as well as see how new users are arriving at
your website and your app. Which of these should you use for these insights?
a) Universal Analytics properties
b) Google Ads accounts
c) Google Analytics 4 properties
d) Firebase-only analytics
Correct answer: c) Google Analytics 4 properties
One of these attribution models distributes the credit for a conversion equally
across all the channels a customer clicked or engaged with before converting.
Which is it?
a) Time decay
b) Linear
c) First click
d) Last click
Correct answer: b) Linear
If you've enabled Ads Personalization for your property but want to exclude
specific events, what happens to the data for those events?
a) The data is permanently deleted
b) The data will not be collected
1|Page
, Google Analytics Certification Exam
c) The data will only be used for audiences in Google Ads
d) The data will be anonymized and aggregated
Correct answer: c) The data will only be used for audiences in Google Ads
Which Google Analytics feature relies on machine learning for measuring
conversions that can't be spotted through direct observation?
a) Enhanced measurement
b) Conversion modeling
c) User-ID
d) Data import
Correct answer: b) Conversion modeling
To understand how many users are coming from various devices, like desktops or
mobile phones, you run a report that shows this data, per device, over the past 30
days. In this report, what is a device type?
a) Metric
b) Event parameter
c) Dimension
d) Audience
Correct answer: c) Dimension
You've been collecting data on your point of sale system that could be used in
conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google
Analytics servers?
a) Data import
b) Measurement Protocol
2|Page
, Google Analytics Certification Exam
c) BigQuery export
d) Enhanced measurement
Correct answer: b) Measurement Protocol
Which Analytics feature lets you associate your own identifiers with your
individual customers so you can connect their behavior across different
interactions on various devices and platforms?
a) Google signals
b) Custom dimensions
c) User-ID
d) Event parameters
Correct answer: c) User-ID
You want to know how various ads you've placed work together on the path to
conversions. Where in your Google Analytics 4 property can you find the
"conversion paths" report?
a) Reports
b) Explore
c) Configure
d) Advertising
Correct answer: d) Advertising
What data does the Real Time report show?
a) Events from the previous day
b) Events that took place within the last 30 minutes
c) Only conversion events
d) Events collected from logged-in users
3|Page
, Google Analytics Certification Exam
Correct answer: b) Events that took place within the last 30 minutes
To get insights into the organic search queries that are leading users to your
website, you can connect Analytics with which platform?
a) Google Ads
b) BigQuery
c) Search Console
d) Google Tag Manager
Correct answer: c) Search Console
Which one of these Analytics features, when enabled, associates event data
collected from users on an app or website with the Google accounts of users who
are signed in and have explicitly consented to sharing this information?
a) User-ID
b) Google signals
c) Enhanced measurement
d) Data streams
Correct answer: b) Google signals
You want to see the steps your users take toward a key conversion. Which
exploration technique lets you visualize the steps users take toward a key task or
conversion and see how well they are succeeding or failing at each step?
a) Segment overlap
b) Path exploration
c) Funnel exploration
d) User explorer
Correct answer: c) Funnel exploration
4|Page
