Test Bank for
International
Marketing, 4th Asia-
Pacific Edition 4e
Kotabe Marshall Ang,
Griffiths Roberts,
Voola Helsen (All
Chapters)
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, Chapter 1:
Introduction to international marketing
Multiple Choice Questions
1. Social media include these following, except ______.
a. Facebook
b. LinkedIn
c. Twitter
*d. eBay
General Feedback:
Scene Setter Page 4
2. Online marketplaces include these following, except ______.
a. eBay
b. Amazon
c. Apple's iTunes
*d. Google
General Feedback:
Scene Setter Page 4
3. _______ and _______ in today's globalised marketplace require the inclusion of online marketing
strategies when connecting with worldwide consumers.
a. Social media, Facebook
*b. Social media, online marketplace
c. eBay, online marketplace
d. eBay, Facebook
General Feedback:
Scene Setter Page 4
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, Testbank to accompany: International marketing 4e by Kotabe et al.
4. The power of _______ as a tool for marketing products and services has been utilised by forward-
thinking companies who understand that _______ of purchase decisions are based personal
recommendations from people the purchasers know.
*a. Social networking, 80 per cent
b. Social media, 50 per cent
c. Online, 70 per cent
d. Social networking, 50 per cent
General Feedback:
Scene Setter Page 4
5. The following are Chinese wholesalers, except _______.
a. DHgate.com
b. Chinavasion
c. Made-in-China
*d. ChineseAmazon.com
General Feedback:
Scene Setter Page 4
6. Which one of the following is false?
a. Businesses in today's globalised marketplace require the inclusion of online marketing strategies when
connecting with worldwide consumers.
*b. In China, companies like chinawholesaleonline.org and Made-in-China.com have emerged to
connect Chinese retailers with the rest of the global marketplace.
c. The power of social networking as a tool for marketing products and services has been utilised by
forward-thinking companies who understand that 80 per cent of purchase decisions are based personal
recommendations from people the purchasers know.
d. In the online environment of social networking, 80 per cent of consumer recommendations made
comprise of people who may or may not have met face-to-face with the shopper but who offer positive
or negative referrals on social media sites.
General Feedback:
Scene Setter Page 4
7. Which one of the following is false?
a. One of the challenges for businesses is that, within the online social networking environment, a single
recommendation now has a far greater potential impact than any engagement achieved through
traditional marketing strategies.
© John Wiley & Sons Australia, Ltd 2014
2
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, Chapter 1: Introduction to international marketing
b. The effective harnessing of the marketing power of social media tools has become a necessary
strategy for international businesses.
c. As organisations, large or small, engage with the global community, their employees are expected to
virtually cross time zones and demonstrate increase work arrangement flexibility in order to manage
international connections and services.
*d. None of the above.
General Feedback:
Scene Setter Page 4
8. Which one of the following is false?
a. Online businesses have moved away from the traditional use of ddor-to-door salespeople and retail
department stores and into the highly competitive global market where the top 20 per cent of products no
longer account for 80 per cent of consumer purchases.
b. In the online environment, a much wider selection of products and services is available for purchase
anywhere across the world and at any time.
c. In the Asia-Pacific region, the Chinese online market space offers businesses and consumers access to
products that may have been previously only available through in-country visits and trade shows.
*d. None of the above.
General Feedback:
Scene Setter Page 4
9. Which one of the following is false?
a. As social media and new marketplaces pervade the global community and influence the traditional
flow of finance from one country to another, both brick-and-mortar and internet businesses must rethink
their marketing strategies and business models to move from local to global, and stock-on-shelf to just-
in-time respectively.
b. Businesses can no longer be complacent in the face of the online revolution.
c. The impact of social media demands quality of product and service as well as the need for building
and maintaining positive relationships between businesses and their clients on a global scale.
*d. None of the above.
General Feedback:
Scene Setter Page 5
10. The _______ forms the critical background for international marketing planning and strategy
development.
a. economy
*b. environment
c. market
© John Wiley & Sons Australia, Ltd 2014
3
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Distribution of this document is illegal extra per year?
International
Marketing, 4th Asia-
Pacific Edition 4e
Kotabe Marshall Ang,
Griffiths Roberts,
Voola Helsen (All
Chapters)
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
, Chapter 1:
Introduction to international marketing
Multiple Choice Questions
1. Social media include these following, except ______.
a. Facebook
b. LinkedIn
c. Twitter
*d. eBay
General Feedback:
Scene Setter Page 4
2. Online marketplaces include these following, except ______.
a. eBay
b. Amazon
c. Apple's iTunes
*d. Google
General Feedback:
Scene Setter Page 4
3. _______ and _______ in today's globalised marketplace require the inclusion of online marketing
strategies when connecting with worldwide consumers.
a. Social media, Facebook
*b. Social media, online marketplace
c. eBay, online marketplace
d. eBay, Facebook
General Feedback:
Scene Setter Page 4
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
, Testbank to accompany: International marketing 4e by Kotabe et al.
4. The power of _______ as a tool for marketing products and services has been utilised by forward-
thinking companies who understand that _______ of purchase decisions are based personal
recommendations from people the purchasers know.
*a. Social networking, 80 per cent
b. Social media, 50 per cent
c. Online, 70 per cent
d. Social networking, 50 per cent
General Feedback:
Scene Setter Page 4
5. The following are Chinese wholesalers, except _______.
a. DHgate.com
b. Chinavasion
c. Made-in-China
*d. ChineseAmazon.com
General Feedback:
Scene Setter Page 4
6. Which one of the following is false?
a. Businesses in today's globalised marketplace require the inclusion of online marketing strategies when
connecting with worldwide consumers.
*b. In China, companies like chinawholesaleonline.org and Made-in-China.com have emerged to
connect Chinese retailers with the rest of the global marketplace.
c. The power of social networking as a tool for marketing products and services has been utilised by
forward-thinking companies who understand that 80 per cent of purchase decisions are based personal
recommendations from people the purchasers know.
d. In the online environment of social networking, 80 per cent of consumer recommendations made
comprise of people who may or may not have met face-to-face with the shopper but who offer positive
or negative referrals on social media sites.
General Feedback:
Scene Setter Page 4
7. Which one of the following is false?
a. One of the challenges for businesses is that, within the online social networking environment, a single
recommendation now has a far greater potential impact than any engagement achieved through
traditional marketing strategies.
© John Wiley & Sons Australia, Ltd 2014
2
Downloaded by: tutorsection | Want to earn $1.236
Distribution of this document is illegal extra per year?
, Chapter 1: Introduction to international marketing
b. The effective harnessing of the marketing power of social media tools has become a necessary
strategy for international businesses.
c. As organisations, large or small, engage with the global community, their employees are expected to
virtually cross time zones and demonstrate increase work arrangement flexibility in order to manage
international connections and services.
*d. None of the above.
General Feedback:
Scene Setter Page 4
8. Which one of the following is false?
a. Online businesses have moved away from the traditional use of ddor-to-door salespeople and retail
department stores and into the highly competitive global market where the top 20 per cent of products no
longer account for 80 per cent of consumer purchases.
b. In the online environment, a much wider selection of products and services is available for purchase
anywhere across the world and at any time.
c. In the Asia-Pacific region, the Chinese online market space offers businesses and consumers access to
products that may have been previously only available through in-country visits and trade shows.
*d. None of the above.
General Feedback:
Scene Setter Page 4
9. Which one of the following is false?
a. As social media and new marketplaces pervade the global community and influence the traditional
flow of finance from one country to another, both brick-and-mortar and internet businesses must rethink
their marketing strategies and business models to move from local to global, and stock-on-shelf to just-
in-time respectively.
b. Businesses can no longer be complacent in the face of the online revolution.
c. The impact of social media demands quality of product and service as well as the need for building
and maintaining positive relationships between businesses and their clients on a global scale.
*d. None of the above.
General Feedback:
Scene Setter Page 5
10. The _______ forms the critical background for international marketing planning and strategy
development.
a. economy
*b. environment
c. market
© John Wiley & Sons Australia, Ltd 2014
3
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Distribution of this document is illegal extra per year?
