HSA 305 WEEK 11 QUIZ / HSA305 WEEK 11 QUIZ.: GRADED A | 100% CORRECT |STRAYER

HSA 305 WEEK 11 QUIZ
 Question 1
4 out of 4 points
Catalogs, telemarketing, kiosks, web sites, television and radio ads are channels
used in:
Selected Answer:
direct marketing.
Correct Answer:
direct marketing.
 Question 2
4 out of 4 points
Creating entertaining or informative messages that are designed to be passed
along in an exponential fashion, often electronically, is the definition of:
Selected Answer:
viral marketing.
Correct Answer:
viral marketing.
 Question 3
4 out of 4 points
What is included in the sales force task of allocating?
Selected
Answer: Deciding which customers will get scarce products during
shortages.
Correct
Answer: Deciding which customers will get scarce products during
shortages.
 Question 4
4 out of 4 points
The most important rule in successful negotiating is that:
Selected
Answer: a concession is never provided without another concession
being granted in return.

, Correct
Answer: a concession is never provided without another concession
being granted in return.
 Question 5
4 out of 4 points
What is the purpose of a customer orientation?
Selected
Answer: To focus on the customer’s needs and value proposition
instead of on the product.
Correct
Answer: To focus on the customer’s needs and value proposition
instead of on the product.
 Question 6
4 out of 4 points
A site that employs a tool that enables satisfied customers to submit their
friends’ email addresses is using:
Selected Answer:
a referral program.
Correct Answer:
a referral program.
 Question 7
4 out of 4 points
A preference for established supply sources, apathy and an innate reluctance to
spend money are examples of:
Selected
Answer: psychological resistance.
Correct Answer:
psychological resistance.
 Question 8
4 out of 4 points
A part-time paid employee who makes sales calls from a company office is part
of a:
Selected Answer:
direct sales force.