Marketing, de essentie Notes

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Summary

Marketing management, 15th edition, Keller and Kotler
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1

47

December 2020

2020/2021
An understandable and clear summary of Marketing management by Keller and Kotler. Chapter 1 to 22. Marketing 1: Developing marketing strategies and plans (chapter 1,2) Marketing 2: Capturing marketing insights (chapter 3, 4) Marketing 3: Connecting with customers (chapter 5,6,7,8) Marketing 4: Building strong brands (chapter 9,10,11) Marketing 5 and 6: Shaping the market offerings (chapter 12,13,14,15,16) Marketing 7: Delivering value (chapter 17,18) Marketing 8: Communicating value (chapter 19...
elisabertels
€3,99 More Info

Summary

Introduction to Marketing - Falke Mally
Available in bundle

4.0

(1)

4.0

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19

June 2019

2018/2019
Available in bundle
Summary of Introduction to Marketing -> CHAPTER 1: what is marketing? -> CHAPTER 3: Marketing Enviroment -> ... -> CHAPTER 7: P of Promotion
gheysenlars
€7,49 More Info

Summary

Marketing summary Hotel management
3.5

(2)

3.5

5

65

February 2017

2016/2017
Chapter 1, 2, 6, 8, 9, 10, 11,12,13,16. I got a 9 for the exam with this summary
chereenventer
€5,99 More Info

Summary

Marketing an introduction (T1) Gary Armstrong, Philip Kotler
4.4

(14)

4.4

75

36

May 2012

2011/2012
Every chapter needed for the first marketing exam for most economic / marketing studies.
Roibin
€4,98 More Info