Principes van marketing Notes

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Thesis

Thesis Hotel Management School Leeuwarden - Complete Marketing Plan - Sales & Tours - Updated 2026
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4

127

November 2019

2025/2026

7-8
First upload: 2019, fully updated 2026. This is a completely successful 4th year thesis by Stenden Leeuwarden. Language: English. Topic: determining the optimal marketing strategy for a Dutch travel agency. Pages: 124. Goal: increase sales and sell more tours. A very comprehensive thesis with a theoretical framework and detailed practical research. Includes: internal and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A great the...
Popular
Scriptiebibliotheek
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Summary

Perfect Summary of International Marketing (LBVB20MES2)
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3

53

June 2021

2020/2021
This contains all the information you need for the exam! Information is taken from the book and from the presentations given by the teachers! Good luck with studying!
New
LianneHelena
€7,49 More Info

Thesis

Thesis Hotel Management School Leeuwarden - Complete Marketing Plan - Sales & Tours - Updated 2026
-

-

4

127

November 2019

2025/2026

7-8
First upload: 2019, fully updated 2026. This is a completely successful 4th year thesis by Stenden Leeuwarden. Language: English. Topic: determining the optimal marketing strategy for a Dutch travel agency. Pages: 124. Goal: increase sales and sell more tours. A very comprehensive thesis with a theoretical framework and detailed practical research. Includes: internal and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A great the...
New
Scriptiebibliotheek
€17,50 More Info

Summary

Marketing
3.0

(1)

3.0

4

31

April 2019

2018/2019
summary for the marketing test of the module Guest Experience (Stenden hotel management year 1). this summary helped me to pass the test with a 9.1 topics: marketing, possible open questions, sustainability, online reputation management and intercultural management. Stenden IHM
New
erikdeb
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Exam (elaborations)

Sample test Kotler's principles of marketing
5.0

(1)

5.0

2

4

April 2019

2018/2019
Sample test of Kotler's principles of marketing used for the modul guest experience year 1 of NHL Stenden Hotelschool 15 multiple-choice questions 2 essay questions Answer key provided
New
Annemarie1996
€3,49 More Info

Study guide

Online Branding 1.2 Exam Notes
3.6

(5)

3.6

15

28

January 2019

2018/2019
This document is aimed to help to study for the final/resit exam of the course Online Branding Block 1.2. It includes all mandatory Seminars and Lecture notes, which are needed for the exam.
New
janniclas97
€6,99 More Info

Summary

Theories of Marketing (week 1) Articles Summaries
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16

November 2017

2017/2018
Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!
New
rafaelfranceschini
€3,54 More Info

Summary

Theories of Marketing (week 2) Articles Summaries
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6

November 2017

2017/2018
Summary of articles of Theories of Marketing (week 2) University of Amsterdam. Pass your exam!
New
rafaelfranceschini
€3,09 More Info