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Obligatory articles Marketing Strategy
These are all of the obligatory articles for the course Marketing Strategy ()
Documents in this bundle
11
Summary
Summary The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)
Summary
Summary Rethinking Marketing (Rust, Moorman, Bhalla)
Summary
Summary Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)
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Summary Organizing for Marketing Excellence (Moorman, Day)
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Summary New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)
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Summary Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)
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Summary Cost-effective Service Excellence (Wirtz, Zeithaml)
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