100%
MNG3701
EXAM PACK
DISTINCTION QUALITY
UNISA EXAM
,MNG3701 EXAM 2025
PART A
1.1 Define the term “strategic direction (2) and explain how Discovery Limited
demonstrates strategic direction in its business practices.
Strategic direction refers to the long-term vision and mission of an organisation that
guides its planning and decision-making processes. It sets the overall goals and future
path the organisation intends to follow, helping to align all activities towards achieving a
desired future state.
Discovery Limited demonstrates strategic direction through its clearly defined vision “to
be the best insurance organisation in the world that enhances and protects people’s
lives” and mission “to make people healthier and to enhance and protect their lives.”
This vision and mission shape Discovery’s strategic goals, such as expanding Active
Vitality members in Africa by 15% by 2026, and align with their use of 4IR technologies
and digital platforms to innovate, improve health outcomes, and ensure long-term
sustainability.
Discuss how Discovery Limited’s mission and goal is consistent with its
stakeholder expectations (3x2).
1. Customers
,Customers expect innovative, affordable, and accessible health, insurance, and
financial services that promote their wellbeing.
Discovery’s mission to "make people healthier and to enhance and protect their lives"
aligns directly with customer expectations. Using integrating wellness incentives with
insurance and financial products e.g. Vitality programme, Discovery meets the customer
demand for value-added, health-focused solutions.
2. Employees
Employees expect a purpose-driven workplace that offers career growth, stability, and a
positive impact on society.
Discovery’s goal of creating a healthier society and its emphasis on innovation and
societal impact provide employees with a sense of purpose and engagement. This is
consistent with Abell’s view of strategic leadership that encourages decentralised
innovation and involvement at all organisational levels.
3. Investors/Shareholders
Investors seek sustainable financial growth, risk management, and long-term
profitability.
Discovery’s mission is both socially responsible and strategically positioned for long-
term value creation. Its unique integration of health incentives and insurance lowers risk
profiles, improves client retention, and ensures sustainable returns, aligning with
shareholder expectations of profitable growth and innovation.
, 1.3 Discovery Limited is shaped by its vision, which is “to be the best insurance
organisation in the world that enhances and protects people’s lives”. Using
your understanding of effective vision statements, evaluate Discovery
Limited’s vision (1x8)
Characteristic Yes/No Reason
MNG3701
EXAM PACK
DISTINCTION QUALITY
UNISA EXAM
,MNG3701 EXAM 2025
PART A
1.1 Define the term “strategic direction (2) and explain how Discovery Limited
demonstrates strategic direction in its business practices.
Strategic direction refers to the long-term vision and mission of an organisation that
guides its planning and decision-making processes. It sets the overall goals and future
path the organisation intends to follow, helping to align all activities towards achieving a
desired future state.
Discovery Limited demonstrates strategic direction through its clearly defined vision “to
be the best insurance organisation in the world that enhances and protects people’s
lives” and mission “to make people healthier and to enhance and protect their lives.”
This vision and mission shape Discovery’s strategic goals, such as expanding Active
Vitality members in Africa by 15% by 2026, and align with their use of 4IR technologies
and digital platforms to innovate, improve health outcomes, and ensure long-term
sustainability.
Discuss how Discovery Limited’s mission and goal is consistent with its
stakeholder expectations (3x2).
1. Customers
,Customers expect innovative, affordable, and accessible health, insurance, and
financial services that promote their wellbeing.
Discovery’s mission to "make people healthier and to enhance and protect their lives"
aligns directly with customer expectations. Using integrating wellness incentives with
insurance and financial products e.g. Vitality programme, Discovery meets the customer
demand for value-added, health-focused solutions.
2. Employees
Employees expect a purpose-driven workplace that offers career growth, stability, and a
positive impact on society.
Discovery’s goal of creating a healthier society and its emphasis on innovation and
societal impact provide employees with a sense of purpose and engagement. This is
consistent with Abell’s view of strategic leadership that encourages decentralised
innovation and involvement at all organisational levels.
3. Investors/Shareholders
Investors seek sustainable financial growth, risk management, and long-term
profitability.
Discovery’s mission is both socially responsible and strategically positioned for long-
term value creation. Its unique integration of health incentives and insurance lowers risk
profiles, improves client retention, and ensures sustainable returns, aligning with
shareholder expectations of profitable growth and innovation.
, 1.3 Discovery Limited is shaped by its vision, which is “to be the best insurance
organisation in the world that enhances and protects people’s lives”. Using
your understanding of effective vision statements, evaluate Discovery
Limited’s vision (1x8)
Characteristic Yes/No Reason
