Summary Google ads Apps certification 2022

Google ads Apps certification
2022
What are Google app campaigns?

Automated app type

Drive installs

In-app conversions

Key benefits:

Reach: Google search, Play, YouTube, Discover & 3M websites and apps

Relevant: Delivering the right ad to the right user

Simnplicity: Content from appstores is used to design a variety of ads



Marketing goals in different fases:

launch: Focus on installs - CPI

Growth: Focus on installs & in-app actions

Maturity: Established CPI goal, target users that are known to be valuable

Well established: Focus on retention, decrease churn rates




Google analytics for Firebase SDK
Firebase is Google’s app development platform

Has 18 products

One of them is Google Analytics for Firebase

It measures in-app behavior




Google ads Apps certification 2022 1

, Minimum conversion events needed: 300 over a period of 30 days




Data captured with conversion tracking powers the machine
learning for Google app campaigns.


Tracking tools:

GA4F - free

AppsFlyer

ADWAYS

Branch

Adjust

KOCHAVA

Singular




App campaigns structure

App campaigns have 3 subtypes:

App installs

App engagement

App pre-registration (android only)



Daily budget:

Daily budget should at least be 50x the tCPI (Cost per install)

Daily budget should at least be 10x the tCPA (Cost per action)




Google ads Apps certification 2022 2