Principles of marketing 8th European edition, Philip Kotler

PRINCIPLES OF
MARKETING
EIGHTH EUROPE AN EDITION



PHILIP KOTLER
GARY ARMSTRONG
LLOYD C. HARRIS
HONGWEI HE

, PRINCIPLES OF
MARKETING




A01 Principles of Marketing 69566.indd 1 16/10/2019 15:23

, At Pearson, we have a simple mission: to help people
make more of their lives through learning.

We combine innovative learning technology with trusted
content and educational expertise to provide engaging
and effective learning experiences that serve people
wherever and whenever they are learning.

From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.

Every day our work helps learning flourish, and
wherever learning flourishes, so do people.

To learn more, please visit us at www.pearson.com/uk




A01 Principles of Marketing 69566.indd 2 16/10/2019 15:23

, PRINCIPLES OF
MARKETING
EIGHTH EUROPE AN EDITION




PHILIP KOTLER
GARY ARMSTRONG
LLOYD C. HARRIS
HONGWEI HE
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney
Dubai • Singapore • Hong Kong • Tokyo • Seoul • Taipei • New Delhi
Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan




A01 Principles of Marketing 69566.indd 3 16/10/2019 15:23