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MNM3705 - Assignment 3 Retail Managment (University of South Africa)

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MNM3705 - Assignment 3 Retail Managment (University of South Africa)

Institution
MNM3705
Course
MNM3705

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MNM5705
Assignment b2 lOMoARcPSD|8436517
Kayleigh bRobertson
bStudent bNumber:
b56879709 bMNM5705
Assignment b2
Unique bNumber:
b641200 lOMoARcPSD|8436517
1Declaration
This bassignment bis ba bpresentation bof bmy boriginal bresearch bwork. bWherever bcontributions bof bothers bare binvolved, bevery beffort bis bmade bto bindicate bthis bclearly, bwith bdue breference bto bthe bliterature, band backnowledgement bof bcollaborative bresearch band bdiscussions.
Table b of b Contents :
1. Project bScope
2. Situation bAnalysis
Strengths bWeaknesse
s bOpportuniti
es bThreats
Target bMarket
Competitive bAnalysisDemograph
ic bGeographic
Behavioural band bPsychographic
3. Detailed bMarketing bObjectives
4. Marketing bCommunication bBudget
5. Marketing bCommunication bElements
Advertising bSales bPromotion bPublic bRelations bDigital bMarketing
6. Workforce bRequirements
7. Work bBreakdown bStructure
8. Potential bProblems bor bAssumptions
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Written in
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