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Oefenvragen Communicatie, Gedrag en Beïnvloeding (college 1-4)
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wat zijn drie negatieve effecten van copycatmerken voor het originele merk?
wat zijn drie negatieve effecten van copycatmerken voor het originele merk?
1. merkverwatering
2. dalende verkoopcijfers
3. merkwaarde
welke 3 typologieën van weerstand ken je?
welke 3 typologieën van weerstand ken je?
1. vermijding
2. betwisten/bestrijden
3. empowerment
Hoe kan je inspelen op het duaal systeem (Hofmann et al., 2008)?
Hoe kan je inspelen op het duaal systeem (Hofmann et al., 2008)?
1. inspelen op weergave producten
- verplichte route wandelen
- aantrekkelijke weergave
- zichtbare plaats in schap
2. impulsieve neiging tripleren
- schaarsteprincipe
- zelfcontrolebronnen uitputten
- slim inspelen op ego depletion principes
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