Flashcards

Communication Consultancy Flashcards (lectures)

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- Very common when working with celebrity/influencer endorsement - States that people live in constant uncertainty since we always need to adapt/change our behavior - 3 communication strategies: Passive, active, interactive - The main purpose of communication in this theory is that it creates social equilibrium, it gives people knowledge of how to behave

- Very common when working with celebrity/influencer endorsement - States that people live in consta...

Uncertainty Reduction Theory

- Media tells us what to think about - The issues covered by news media are perceived as important by the public - Short term and peripheral effects - Media agenda influences public agenda and policy agenda

- Media tells us what to think about - The issues covered by news media are perceived as important b...

Agenda-Setting Theory (first level)

The observed effect by which individuals who are exposed to an act of kindness – the priming – subsequently notice more of the positive features of the world than they would otherwise

The observed effect by which individuals who are exposed to an act of kindness – the priming – s...

Kindness priming

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Institution
Universiteit van Amsterdam (UvA)
Study
Communicatiewetenschap
Course
Communication Consultancy

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