Samenvatting ISE Advertising and Promotion (11e druk)

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Marketing Communication Exam Part B
3.0

(1)

3.0

1

38

oktober 2024

2024/2025
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
Populair
machteldbooms
€10,99 Meer Info

Samenvatting

Marketing Communication Exam Part B
3.0

(1)

3.0

1

38

oktober 2024

2024/2025
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
Nieuw
machteldbooms
€10,99 Meer Info