Objective Assessment & Final Exam Questions And 100%Correct Answers
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Kameron is assigned to minimize the vulnerabilities in his company's
social media communications and online chatting features. His company
is launching a new product. Information about the new product has
been leaked to the public, ahead of schedule. To mitigate the situation,
Kameron first focused on redefining who has access to new product
information. What would be the next area to improve? - ANSWER-
Update computers to eliminate system vulnerabilities and to prevent
theft of intellectual property.
A yarn store is running an online group with several hundred members
on a popular social media site to share newly developed patterns and
projects. The group manager notices that only a few members are
,regularly posting. What can she do to encourage more people to share
their projects? - ANSWER-Offer free yarn skeins to first time posters.
A small book publishing company wants to promote their titles through
social media. Which strategy would best support them? - ANSWER-
cultivate a relationship with an online book club to share
announcements and offer free books
Connie is the social media risk manager for a large retail shopping
service. She has a comprehensive strategy to manage social media risks.
She has implemented a program to train all departments within the
company to be risk-aware. What tasks should she perform to ensure all
departments are performing as expected? - ANSWER-
Monitor activities for risks, train employees to identify risks and search
social media data to support discovery or legal questions.
,A startup business is designing fabric patterns for the home fashion
industry. What kind of platforms will best meet the business' social
media marketing needs? - ANSWER-Photo oriented sites, such as
Instagram or Pinterest.
A company specializing in European river cruises wants to expand its
business to ocean cruises. It has a growing base of followers on popular
social media platforms. Which social media tool can they use to attract
new followers who are interested in ocean cruising? -
ANSWER-Paid advertising
Which of the following is a social media optimization technique that can
aid in search engine optimization? - ANSWER-Filling out all social media
profiles completely.
, A small business is selling widgets. A recent customer is enthusiastic
about her new widget and has shared the business's posts in her
personal social media network.
What kind of social media communication is this? -
ANSWER-Earned communication
Mariah works for a local community organization and is creating a social
media campaign to drive their followers to sign-up for their monthly e-
mail newsletter. Which of the following would be the most effective way
for her to optimize her social media campaign? - ANSWER-Use the same
post headlines and images across all platforms for brand uniformity. Use
the same post multiple times over the course of the campaign in order
to create a consistent message.