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SMPA 1050 Final Questions and Answers (100%
Correct Answers) Already Graded A+
survey Ans: -a technique for ascertaining the self-reported attitudes or
behaviors of a particular group, usually by questioning a representative,
random sample of the group
pro: generalizable
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con: cannot make strong claims, minor variation in wording and order of
questions and social desirability affect responses
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content analysis Ans: the systematic coding and objective recording of
data, guided by some rationale, identifying patterns in data
pros: cheap, high reliability, quantifies meaning
cons: if coding is inaccurate then the findings are invalid, context can
be ignored, not valid on its own
Experiments Ans: a technique that tests predicted relationships among
variables in a controlled environment
pros: causal inferences, control over administration of independent
variables, internal validity
cons: not always generalizable, lacks external validity
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Independent variable Ans: Things that influence, effect, or cause other
things
example: strategy framed news stories
dependent variable Ans: things that are influenced, affected, or moved
population Ans: the universe of things you are interested in
understanding
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example: Americans, voters, likely voters
sample Ans: a smaller portion of that population that you analyze
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because the population is too big
meant to be representative
internal validity Ans: extent to which we can draw cause-and-effect
inferences from a study
is the study conducted properly
external validity Ans: extent to which we can generalize findings to real-
world settings
Codebook Ans: -a document that contains explicit directions about
how data from data collection forms are coded in the data file
-defines all variables
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intercoder reliability Ans: in content analysis, the degree of agreement
between or among independent coders
crime story Ans: -A type of story most likely to lead to newscast
-up to 83% of the lead stories can be this type
print and broadcast agendas Ans: similarities between two news
platforms that cover crime the most while leaving out other stories and
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newscast, newspaper Ans: Much greater difference between crime
and entertainment in __________ than __________
Guru01 - Stuvia
newsrooms think people don't care about politics, zoned coverage,
crime has universal appeal Ans: Why doesn't local broadcast news not
cover the local news
zoned coverage Ans: -when a newspaper targets news coverage or
advertisements to a specific region of a city or market
-many different views in many different areas
belief that you will become a victim Ans: News focusing on crime
causes
property crime Ans: Type of crime we are most likely to face
agenda setting effect Ans: describes the ability of the news media to
influence the importance placed on the topics of the public agenda
1
SMPA 1050 Final Questions and Answers (100%
Correct Answers) Already Graded A+
survey Ans: -a technique for ascertaining the self-reported attitudes or
behaviors of a particular group, usually by questioning a representative,
random sample of the group
pro: generalizable
© 2026 Assignment Expert
con: cannot make strong claims, minor variation in wording and order of
questions and social desirability affect responses
Guru01 - Stuvia
content analysis Ans: the systematic coding and objective recording of
data, guided by some rationale, identifying patterns in data
pros: cheap, high reliability, quantifies meaning
cons: if coding is inaccurate then the findings are invalid, context can
be ignored, not valid on its own
Experiments Ans: a technique that tests predicted relationships among
variables in a controlled environment
pros: causal inferences, control over administration of independent
variables, internal validity
cons: not always generalizable, lacks external validity
,For Expert help and assignment handling,
2
Independent variable Ans: Things that influence, effect, or cause other
things
example: strategy framed news stories
dependent variable Ans: things that are influenced, affected, or moved
population Ans: the universe of things you are interested in
understanding
© 2026 Assignment Expert
example: Americans, voters, likely voters
sample Ans: a smaller portion of that population that you analyze
Guru01 - Stuvia
because the population is too big
meant to be representative
internal validity Ans: extent to which we can draw cause-and-effect
inferences from a study
is the study conducted properly
external validity Ans: extent to which we can generalize findings to real-
world settings
Codebook Ans: -a document that contains explicit directions about
how data from data collection forms are coded in the data file
-defines all variables
, For Expert help and assignment handling,
3
intercoder reliability Ans: in content analysis, the degree of agreement
between or among independent coders
crime story Ans: -A type of story most likely to lead to newscast
-up to 83% of the lead stories can be this type
print and broadcast agendas Ans: similarities between two news
platforms that cover crime the most while leaving out other stories and
© 2026 Assignment Expert
newscast, newspaper Ans: Much greater difference between crime
and entertainment in __________ than __________
Guru01 - Stuvia
newsrooms think people don't care about politics, zoned coverage,
crime has universal appeal Ans: Why doesn't local broadcast news not
cover the local news
zoned coverage Ans: -when a newspaper targets news coverage or
advertisements to a specific region of a city or market
-many different views in many different areas
belief that you will become a victim Ans: News focusing on crime
causes
property crime Ans: Type of crime we are most likely to face
agenda setting effect Ans: describes the ability of the news media to
influence the importance placed on the topics of the public agenda
