Test Bank Marketing Management Chapter 15
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Terms in this set (72)
Today's holistic marketers view the C) value network
entire supply chain as a _______
A) profit center
B) cost center
C) value network
D) healthy competitor
E) holdover from the pre-internet era
,Brokers, manufacturers' C) agents
representatives, and sales agents
search for customers and may
negotiate on the producer's behalf
but do not take title to the goods.
This group of intermediaries are
called collectively known as _______
A) wholesalers
B) facilitators
C) agents
D) distributors
E) merchants
Transportation companies, B) facilitators
independent warehouses, banks, and
advertising agencies assist in the
distribution process but don't take
title to goods or negotiate purchases
or sales. This group of intermediaries
are called collectively known as
_______
A) wholesalers
B) facilitators
C) agents
D) distributors
E) merchants
,Which of these is NOT one of the five C) Staffing flow
common flows across distribution
channels?
A) Physical flow
B) Title flow
C) Staffing flow
D) Payment flow
E) Promotion flow
What two intermediaries are typically B) A wholesaler and a retailer
found in a dual-level channel?
A) Two retailers
B) A wholesaler and a retailer
C) A manufacturer and a distributor
D) A dealer and a manufacturer
E) A dealer and a wholesaler
What class of intermediaries operate A) Industrial distributors
between manufacturers and
industrial customers in B2B markets?
A) Industrial distributors
B) Wholesalers
C) Retailers
D) Rack jobbers
E) Reverse-flow intermediaries
, Which of these is NOT one of the E) Arranging financing
typical functions of a reverse-flow
channel
A) Collecting empty reusable
containers for reuse
B) Refurbishing products
C) Recycling
D) Disposing of packaging
E) Arranging financing
A direct marketing channel has ________ B) zero
intermediary(ies)
A) one
B) zero
C) one or two
D) an indeterminate number of
E) two or three
Intermediaries that buy, take title to, A) merchants
and resell the merchandise are
known as ________.
A) merchants
B) brokers
C) sales agents
D) manufacturers' reps
E) facilitators
2025 comprehensive questions and verified
solutions (correct solutions)Multiple choices| get
it right!!
Save
Terms in this set (72)
Today's holistic marketers view the C) value network
entire supply chain as a _______
A) profit center
B) cost center
C) value network
D) healthy competitor
E) holdover from the pre-internet era
,Brokers, manufacturers' C) agents
representatives, and sales agents
search for customers and may
negotiate on the producer's behalf
but do not take title to the goods.
This group of intermediaries are
called collectively known as _______
A) wholesalers
B) facilitators
C) agents
D) distributors
E) merchants
Transportation companies, B) facilitators
independent warehouses, banks, and
advertising agencies assist in the
distribution process but don't take
title to goods or negotiate purchases
or sales. This group of intermediaries
are called collectively known as
_______
A) wholesalers
B) facilitators
C) agents
D) distributors
E) merchants
,Which of these is NOT one of the five C) Staffing flow
common flows across distribution
channels?
A) Physical flow
B) Title flow
C) Staffing flow
D) Payment flow
E) Promotion flow
What two intermediaries are typically B) A wholesaler and a retailer
found in a dual-level channel?
A) Two retailers
B) A wholesaler and a retailer
C) A manufacturer and a distributor
D) A dealer and a manufacturer
E) A dealer and a wholesaler
What class of intermediaries operate A) Industrial distributors
between manufacturers and
industrial customers in B2B markets?
A) Industrial distributors
B) Wholesalers
C) Retailers
D) Rack jobbers
E) Reverse-flow intermediaries
, Which of these is NOT one of the E) Arranging financing
typical functions of a reverse-flow
channel
A) Collecting empty reusable
containers for reuse
B) Refurbishing products
C) Recycling
D) Disposing of packaging
E) Arranging financing
A direct marketing channel has ________ B) zero
intermediary(ies)
A) one
B) zero
C) one or two
D) an indeterminate number of
E) two or three
Intermediaries that buy, take title to, A) merchants
and resell the merchandise are
known as ________.
A) merchants
B) brokers
C) sales agents
D) manufacturers' reps
E) facilitators
