MGSC 300 - Chapter 7 Exam With Complete Solutions

MGSC 300 - Chapter 7 Exam With
Complete Solutions


Bank Transfer Day was a Facebook-organized protest against "ridiculous fees and poor

customer service" originally aimed at Bank of America, but expanded to large banks in

general. This is an example of ________.

a. social showrooming

b. a groundswell-organized group

c. a customer mashup

d. a social media failure - ANSWER b. a groundswell-organized group




Citibank used ________ to promote its Facebook page where visitors were prompted to hit

like to learn how to get special access to Beyonce tickets.

a. the front page of The Wall Street Journal

b. Twitter and texts

c. mobile ads

d. its blog - ANSWER a. the front page of The Wall Street Journal




Which is not a characteristic of Web 2.0?

a. Author-controlled content

b. Dynamic pages, XML, and Java

, c. Marketing goal: relationships

d. Data: multiple sources, e.g., mashups - ANSWER a. Author-controlled content




________ facilitate(s) the transfer of data from one website app to another; and can be
either

proprietary or ________.

a. APIs; open source

b. AJAX; open source

c. Broadband; programmable

d. HTML; programmable - ANSWER a. APIs; open source




________ allows developers to create apps where information like store locations can be

displayed on a map that comes from Google.

a. AJAX

b. Asynchronous JavaScript

c. Google Maps API

d. Open source - ANSWER c. Google Maps API




With ________, website programmers can import data from other sources to create new

functions and features that we associate with social media applications

a. RSS and CSS

b. AJAX and APIs