Telus Rater Exam | Expert Strategies, Review of Key Quizzes, and Practice Questions for Guaranteed Success

Telus Rater Exam | Expert
Strategies, Review of Key Quizzes,
and Practice Questions for
Guaranteed Success
Quiz_________________?
AC -
Answer
Ad Creative; The Ad Creative is an advertisement that can
appear




Quiz_________________?
LP -
Answer
Landing Page; Where you're sent when you click the AC. The
first page that appears.




Quiz_________________?
Query -

1

, Answer
A word or phrase searched for




Quiz_________________?
User Intent -
Answer
What the user is actually searching for.




Quiz_________________?
Content Page -
Answer
The webpage that the user is currently visiting




Quiz_________________?
Business Page -
Answer
A page the advertiser specifically wants the audience to visit


2