Event Management Exam 2 – Multiple Choice Questions & 100% All Sure Answers | 100% LATEST
UPDATE 2026
Strategy - (answer)developing and carrying out a plan of action to achieve a goal or vision
strategic planning - (answer)process of defining its strategy, or direction, and making decisions on
allocation its resources, and making decisions on allocation its resources to pursue this strategy
- it being the organization or event
- allows it to place resources appropriately, even when the environment is constantly changing
- allows org and its events to realize and maintain a competitive advantage, profitability, and consistency
of the brand
why is strategic planning important - (answer)decisions should be based on sound, credible, rational
data, as well as logic
strategic plan is based on data and logic and helps guide leaders in decision making
- should also be used to successfully interact with stakeholders to clearly explain purpose and plan of
the org
strategic planning process help the organization answer: - (answer)- where is our organization heading
over the next year?
--> currently stand
- direction in next 3-5 years?
--> what new goals and objectives
- vision in 10 years and beyond?
--> new mission or purpose and how it will happen
2 approaches to strategic planning process - (answer)situation - target - proposal =
evaluate current situation - define goals - map route to goals
,Event Management Exam 2 – Multiple Choice Questions & 100% All Sure Answers | 100% LATEST
UPDATE 2026
draw - see - think - plan =
ideal image of desired state - what is today's situation - what actions must be taken to close gap
between today's state and ideal state - what resources are required to execute the activities
Strategic planning - key steps - (answer)1. where are we now?
- clear pic of where they stand and in the env. around them
2. where do we want to go?
- future of the org
3. how are we going to get there
- developing the strategy to get where it wants to go, decide what initiatives, expenditures and other
activities the org is about to undertake
4. how will we know when we have gotten there?
- org must create measuring sticks to ensure the strategies are working, the org is moving the right way,
and the accomplishment of the mission has been achieved
step 1 activities - (answer)- most important : thorough information gathering that is realistic,
transparent, and shows the entire situation both good and bad
--> need to know there is a desire or interest in event
- how are other similar events performing
- who are key stakeholders
- where has the event committed to allocation resources
-->use SWOT to gather information or PESTELI
, Event Management Exam 2 – Multiple Choice Questions & 100% All Sure Answers | 100% LATEST
UPDATE 2026
PESTELI: political, economic, social, technological, environmental, legal, industry
other info gathering tools for step 1 - (answer)Benchmarking: process of comparing an organizations
performance and best practices to itself and other applicable organizations (can be internal or external)
Scenario Planning: way for org to identify uncertain situations and use role play situations to identify
course of action, it allows org to think through possible neg situation and be prepared
step 2 activities - (answer)1. create vision and mission statements
vision: outlines what the organization strives to be in an intended future state or an idealized view of the
new world
mission: defines the fundamental purpose of an organization, clearly describing why the organization
exists and what it does to achieve its vision
2. after vision and mission, will create goals
goals: typically broad statements that indicate an anticipated outcome and serve as a guide for tactical
action planning (short or longterm)
3. create objectives
objectives: detailed, measurement statements of overall desired achievements using the SMART priniple
(for each individual event)
step 3 activities - (answer)Identify available resources
evaluation of the resources
then allocation of the resources
all inside concept development:
UPDATE 2026
Strategy - (answer)developing and carrying out a plan of action to achieve a goal or vision
strategic planning - (answer)process of defining its strategy, or direction, and making decisions on
allocation its resources, and making decisions on allocation its resources to pursue this strategy
- it being the organization or event
- allows it to place resources appropriately, even when the environment is constantly changing
- allows org and its events to realize and maintain a competitive advantage, profitability, and consistency
of the brand
why is strategic planning important - (answer)decisions should be based on sound, credible, rational
data, as well as logic
strategic plan is based on data and logic and helps guide leaders in decision making
- should also be used to successfully interact with stakeholders to clearly explain purpose and plan of
the org
strategic planning process help the organization answer: - (answer)- where is our organization heading
over the next year?
--> currently stand
- direction in next 3-5 years?
--> what new goals and objectives
- vision in 10 years and beyond?
--> new mission or purpose and how it will happen
2 approaches to strategic planning process - (answer)situation - target - proposal =
evaluate current situation - define goals - map route to goals
,Event Management Exam 2 – Multiple Choice Questions & 100% All Sure Answers | 100% LATEST
UPDATE 2026
draw - see - think - plan =
ideal image of desired state - what is today's situation - what actions must be taken to close gap
between today's state and ideal state - what resources are required to execute the activities
Strategic planning - key steps - (answer)1. where are we now?
- clear pic of where they stand and in the env. around them
2. where do we want to go?
- future of the org
3. how are we going to get there
- developing the strategy to get where it wants to go, decide what initiatives, expenditures and other
activities the org is about to undertake
4. how will we know when we have gotten there?
- org must create measuring sticks to ensure the strategies are working, the org is moving the right way,
and the accomplishment of the mission has been achieved
step 1 activities - (answer)- most important : thorough information gathering that is realistic,
transparent, and shows the entire situation both good and bad
--> need to know there is a desire or interest in event
- how are other similar events performing
- who are key stakeholders
- where has the event committed to allocation resources
-->use SWOT to gather information or PESTELI
, Event Management Exam 2 – Multiple Choice Questions & 100% All Sure Answers | 100% LATEST
UPDATE 2026
PESTELI: political, economic, social, technological, environmental, legal, industry
other info gathering tools for step 1 - (answer)Benchmarking: process of comparing an organizations
performance and best practices to itself and other applicable organizations (can be internal or external)
Scenario Planning: way for org to identify uncertain situations and use role play situations to identify
course of action, it allows org to think through possible neg situation and be prepared
step 2 activities - (answer)1. create vision and mission statements
vision: outlines what the organization strives to be in an intended future state or an idealized view of the
new world
mission: defines the fundamental purpose of an organization, clearly describing why the organization
exists and what it does to achieve its vision
2. after vision and mission, will create goals
goals: typically broad statements that indicate an anticipated outcome and serve as a guide for tactical
action planning (short or longterm)
3. create objectives
objectives: detailed, measurement statements of overall desired achievements using the SMART priniple
(for each individual event)
step 3 activities - (answer)Identify available resources
evaluation of the resources
then allocation of the resources
all inside concept development:
