WGU D373 MARKETING IN THE DIGITAL ERA EXAM
150 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
What we intend to do - CORRECT ANSWER Marketing Strategy
How we intend to do it - CORRECT ANSWER Marketing execution
Looking into it, haven't yet bought - CORRECT ANSWER Prospects
Those who have bought from company - CORRECT ANSWER Customers
divide the total market into smaller segments - CORRECT ANSWER Segmentation
Central focus for marketing mix strategies - CORRECT ANSWER Targeting
Creating a distinct and favorable image in target audience minds - CORRECT
ANSWER positioning
Access, location, delivery services, electronic delivery - CORRECT ANSWER Place
(marketing mix)
Customers, employees, social interactions, roles, and scripts, relationships -
CORRECT ANSWER People (marketing mix)
,Facilities and equipment, uniforms, signage, symbols - CORRECT ANSWER Physical
Evidence (marketing mix)
Service design, standardization, customization, operational efficiency - CORRECT
ANSWER Process (Marketing Mix)
Internal marketing, direct, marketing, advertising, other promotional methods -
CORRECT ANSWER Promotion (marketing mix)
Total service product, core product, supplementary services, facilitating services,
supporting services - CORRECT ANSWER Product (marketing mix)
Cost based, demand-based, operations, based, competition based, relationship
based - CORRECT ANSWER Price (marketing mix)
Geographic, demographic, psychographic, behavioral - CORRECT ANSWER Market
Segmentation
Culmination of the products services and experiences that a brand provides that
convey to the customer that there wants needs and expectations will be met that
value will be delivered (answers the question "why should I buy from you?") -
CORRECT ANSWER value proposition
Producer-consumer
Producer-retailer-consumer
,Producer-wholesaler-retailer-consumer
Producer-distributer-retailer-consumer
Producer-agent-distributed/wholesaler-retailer-consumer - CORRECT ANSWER
Marketing channels
Based on the premise, that affirm will succeed based on making products that are
readily available and highly affordable - CORRECT ANSWER Production Concept
Based on manufacturing products at the cheapest cost possible and making profit
based on economies of scale. The more products that can be made the cost per
unit goes down, and people will be willing to pay for the product because it is
cheap. - CORRECT ANSWER Product Concept
Based on the notion that a customer will or should buy a company’s products, but
the company isn't really concerned with their needs or wants. The company is
only focused on the initial transaction. - CORRECT ANSWER Selling Concept
Opposite of selling concept. Markers are concerned with what people need and
want and seek to develop products to meet those in a superior way to the
competition. - CORRECT ANSWER Marketing concept
Take the marketing concept, one step further by asking, whether product is good
for the consumer and for society as a whole - CORRECT ANSWER Societal
Marketing Concept
, Concerned with the business as a whole, and recognizes that marketing impacts,
and is impacted by all departments within the business - CORRECT ANSWER
Holistic Marketing Concept
Functional(taste, look, feel) habitual(you've always used it) emotional(like the way
it feels) social(helps you feel like you belong), self-expression(a way to express
yourself) - CORRECT ANSWER Brand preference
A customer will not switch brands, even if competing brand is less expensive -
CORRECT ANSWER Brand loyalty
Occurs when there is only one relevant choice, making all other brands irrelevant -
CORRECT ANSWER Brand relevance
Brand purpose is the reason the brand exists goes beyond just selling
Brand storytelling is expressing the mission, vision, values and passion of a brand
through narrative that draws in the audience - CORRECT ANSWER Brand purpose,
and storytelling
Brands exist to create differentiation.
Brands represent more than the physical product. Also, the experience emotional
attachment, self-expression. - CORRECT ANSWER Brand strategy
150 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
What we intend to do - CORRECT ANSWER Marketing Strategy
How we intend to do it - CORRECT ANSWER Marketing execution
Looking into it, haven't yet bought - CORRECT ANSWER Prospects
Those who have bought from company - CORRECT ANSWER Customers
divide the total market into smaller segments - CORRECT ANSWER Segmentation
Central focus for marketing mix strategies - CORRECT ANSWER Targeting
Creating a distinct and favorable image in target audience minds - CORRECT
ANSWER positioning
Access, location, delivery services, electronic delivery - CORRECT ANSWER Place
(marketing mix)
Customers, employees, social interactions, roles, and scripts, relationships -
CORRECT ANSWER People (marketing mix)
,Facilities and equipment, uniforms, signage, symbols - CORRECT ANSWER Physical
Evidence (marketing mix)
Service design, standardization, customization, operational efficiency - CORRECT
ANSWER Process (Marketing Mix)
Internal marketing, direct, marketing, advertising, other promotional methods -
CORRECT ANSWER Promotion (marketing mix)
Total service product, core product, supplementary services, facilitating services,
supporting services - CORRECT ANSWER Product (marketing mix)
Cost based, demand-based, operations, based, competition based, relationship
based - CORRECT ANSWER Price (marketing mix)
Geographic, demographic, psychographic, behavioral - CORRECT ANSWER Market
Segmentation
Culmination of the products services and experiences that a brand provides that
convey to the customer that there wants needs and expectations will be met that
value will be delivered (answers the question "why should I buy from you?") -
CORRECT ANSWER value proposition
Producer-consumer
Producer-retailer-consumer
,Producer-wholesaler-retailer-consumer
Producer-distributer-retailer-consumer
Producer-agent-distributed/wholesaler-retailer-consumer - CORRECT ANSWER
Marketing channels
Based on the premise, that affirm will succeed based on making products that are
readily available and highly affordable - CORRECT ANSWER Production Concept
Based on manufacturing products at the cheapest cost possible and making profit
based on economies of scale. The more products that can be made the cost per
unit goes down, and people will be willing to pay for the product because it is
cheap. - CORRECT ANSWER Product Concept
Based on the notion that a customer will or should buy a company’s products, but
the company isn't really concerned with their needs or wants. The company is
only focused on the initial transaction. - CORRECT ANSWER Selling Concept
Opposite of selling concept. Markers are concerned with what people need and
want and seek to develop products to meet those in a superior way to the
competition. - CORRECT ANSWER Marketing concept
Take the marketing concept, one step further by asking, whether product is good
for the consumer and for society as a whole - CORRECT ANSWER Societal
Marketing Concept
, Concerned with the business as a whole, and recognizes that marketing impacts,
and is impacted by all departments within the business - CORRECT ANSWER
Holistic Marketing Concept
Functional(taste, look, feel) habitual(you've always used it) emotional(like the way
it feels) social(helps you feel like you belong), self-expression(a way to express
yourself) - CORRECT ANSWER Brand preference
A customer will not switch brands, even if competing brand is less expensive -
CORRECT ANSWER Brand loyalty
Occurs when there is only one relevant choice, making all other brands irrelevant -
CORRECT ANSWER Brand relevance
Brand purpose is the reason the brand exists goes beyond just selling
Brand storytelling is expressing the mission, vision, values and passion of a brand
through narrative that draws in the audience - CORRECT ANSWER Brand purpose,
and storytelling
Brands exist to create differentiation.
Brands represent more than the physical product. Also, the experience emotional
attachment, self-expression. - CORRECT ANSWER Brand strategy
