MARKETING MANAGEMENT - D174 -
WGU PRE-ASSESSMENT:
(JNV1)QUESTIONS &
ANSWERS(RATED A+)
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - ANSWER
Which two concepts are core to marketing? - ANSWERValue and exchange
A mobile phone company wants to employ a dynamic marketing campaign to
separate itself from competitors. Which task should the company employ a SWOT
analysis to accomplish? - ANSWERIdentify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - ANSWERProduct adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWERPurchasing power of the customers in
the foreign market
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep
up with demand so it's looking at new equipment to sustain its handmade unique
selling proposition and improve production efficiency. Which extended marketing mix
element will the company be focusing on? - ANSWERProcess
The founder of a well-known company is focused on keeping and cultivating
profitable current customers by collecting and using real-time customer information.
Which post-marketing concept is the focus of this company? - ANSWERRelationship
orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? -
ANSWERPromotion
, A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? -
ANSWERDemographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - ANSWERSWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWERProspector
A cable company's marketing plan states that the company will lower prices during
the next year to attract customers away from competitors. At which planning level
has the statement been written? - ANSWERTactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level
has the statement been written? - ANSWERTactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - ANSWERPower of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - ANSWERIdentify
employee training needs
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - ANSWERJoint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure
should the company use to develop these relationships? - ANSWERGeographic
regions
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - ANSWERIncreased control
A pharmaceutical company based in the United States wants to market one of its
new drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a
local partner in that country. Which type of market entry strategy should the U.S.
company use in this situation? - ANSWERLicensing
WGU PRE-ASSESSMENT:
(JNV1)QUESTIONS &
ANSWERS(RATED A+)
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - ANSWER
Which two concepts are core to marketing? - ANSWERValue and exchange
A mobile phone company wants to employ a dynamic marketing campaign to
separate itself from competitors. Which task should the company employ a SWOT
analysis to accomplish? - ANSWERIdentify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - ANSWERProduct adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWERPurchasing power of the customers in
the foreign market
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep
up with demand so it's looking at new equipment to sustain its handmade unique
selling proposition and improve production efficiency. Which extended marketing mix
element will the company be focusing on? - ANSWERProcess
The founder of a well-known company is focused on keeping and cultivating
profitable current customers by collecting and using real-time customer information.
Which post-marketing concept is the focus of this company? - ANSWERRelationship
orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? -
ANSWERPromotion
, A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? -
ANSWERDemographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - ANSWERSWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWERProspector
A cable company's marketing plan states that the company will lower prices during
the next year to attract customers away from competitors. At which planning level
has the statement been written? - ANSWERTactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level
has the statement been written? - ANSWERTactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - ANSWERPower of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - ANSWERIdentify
employee training needs
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - ANSWERJoint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure
should the company use to develop these relationships? - ANSWERGeographic
regions
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - ANSWERIncreased control
A pharmaceutical company based in the United States wants to market one of its
new drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a
local partner in that country. Which type of market entry strategy should the U.S.
company use in this situation? - ANSWERLicensing
