Digital transformation strategy 2025 - 2026
,Lecture 1:
1. Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From
quantitative to qualitative change. Strategy Science, 4(4): 253–261.
2. Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. 2021. A systematic review of the
literature on digital transformation: Insights and implications for strategy and organizational
change. Journal of Management Studies, 58(5), 1159– 1197.
Lecture 2:
1. Hanisch, M., & Goldsby, C. 2025. Digital platform strategies: Strategic positioning and
competitive dynamics in network-based markets. In V. Slettli & S. Baumann (Eds.), Value
Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the
Platform Markets. Routledge, forthcoming.
2. Zhu, F., & Iansiti, M. 2019. Why some platforms thrive and others don’t. Harvard Business
Review, 97(1): 118–125.
Lecture 3:
1 Hanisch, M., Goldsby, C. M., Fabian, N. E., & Oehmichen, J. 2023. Digital governance: A
conceptual framework and research agenda. Journal of Business Research, 162: 1–13. 2.
2 Hanisch, M., Goldsby, C. M., Fortin, M., & Rogerson, M. 2025. Governing Within Semirigid
Limits: Navigating the Centralization–Decentralization Paradox in Blockchain‐Based Platforms.
Journal of Operations Management, 71(7): 917–938.
Lecture 4:
1. Muñoz-Flores, C. H., & Olivella-Nadal, J. 2021. Enablers and inhibitors for IoT
implementation. Internet of Things: Cases and Studies, 25-48.
,2. Austin, R.D. & Pelow, G. (2019). Digital transformation at GE: What went wrong? Harvard
Business School
Lecture 5:
1. DalleMule, L. & Davenport, T.H. 2017. What’s your data strategy. Harvard Business Review,
95(3): 112-121.
2. McAfee Andrew, & Brynjolfsson Erik. 2012. Big data: The management revolution. Harvard
Business Review, 90(10): 60–66.
Lecture 6:
1. Hutzschenreuter, T., & Lämmermann, T. 2024. What is your AI strategy? Systematically
integrating self-learning technologies into your business strategy. Academy of Management
Perspectives, (in-Press).
2. Kemp, A. 2024. Competitive advantage through artificial intelligence: Toward a theory of
situated AI. Academy of Management Review, 49(3): 618-635.
, Lecture 1
High market capitalization = more access to cash, more strategic options > competitive
advantage
Digital firms, so platforms make more money. Like market cap per employee is higher.
Operational effectiveness (e.g. efficiency and best practices) is necessary but it is NOT a
‘’strategy’’ and competitive advantage.
A company can outperform rivals only if it can establish a difference that it can preserve. It must
deliver greater value to customers or create comparable value at a lower cost, or do both.
Efficiency is imitable, you need to differentiate. Create a mini monopoly. So not only price cutting
bc then u will undercut each other until the price hits the margin cost of production. You really
need to differentiate(uniqueness), like secret sauce or making the food very fast.
Digital transformation means a change at the strategic level that affects a company's
entire business model.
From digitization to digital transformation
- Digitization = the process of making information digitally available and accessible
- Digitalization = the process of considering how digitized information can best be used to
simplify certain operations. Therefore contains to the operating model
- Digital transformation = much more change/radical compared to others. The process of
devising new business model opportunities that integrate digitalized data and digitalized
applications. So new form of business model
To understand the strategic element of digital transformation, we need to reflect on firms
business and operating model
- Business model = the way a firm creates, captures, and delivers value.
- Operating model = economies of scale - scope - learning
Value creation is solving a problem for a customer (something you as a customer are willing to
pay for, because it makes your life easier)like a haircut. Innovation - differentiation. Like bayers
aspirin.
Value capturing: is about how you share the value. It's about capturing the largest market
share. Competition oriented - isolating mechanisms, like covid 19 mrna vaccin patents
Value delivery: how you get the value to the customer. VB: when you want food from the
restaurant you need to get to the restaurant, but Just eat takeaway for example brings the food
to the customer at home. Sales channels - bundling and unbundling. Like modern pharmacies
Scale: spreading fixed costs over more units. Volume creates competitive advantage. Volume -
complexity - customers. Assembly line system.
,Lecture 1:
1. Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From
quantitative to qualitative change. Strategy Science, 4(4): 253–261.
2. Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. 2021. A systematic review of the
literature on digital transformation: Insights and implications for strategy and organizational
change. Journal of Management Studies, 58(5), 1159– 1197.
Lecture 2:
1. Hanisch, M., & Goldsby, C. 2025. Digital platform strategies: Strategic positioning and
competitive dynamics in network-based markets. In V. Slettli & S. Baumann (Eds.), Value
Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the
Platform Markets. Routledge, forthcoming.
2. Zhu, F., & Iansiti, M. 2019. Why some platforms thrive and others don’t. Harvard Business
Review, 97(1): 118–125.
Lecture 3:
1 Hanisch, M., Goldsby, C. M., Fabian, N. E., & Oehmichen, J. 2023. Digital governance: A
conceptual framework and research agenda. Journal of Business Research, 162: 1–13. 2.
2 Hanisch, M., Goldsby, C. M., Fortin, M., & Rogerson, M. 2025. Governing Within Semirigid
Limits: Navigating the Centralization–Decentralization Paradox in Blockchain‐Based Platforms.
Journal of Operations Management, 71(7): 917–938.
Lecture 4:
1. Muñoz-Flores, C. H., & Olivella-Nadal, J. 2021. Enablers and inhibitors for IoT
implementation. Internet of Things: Cases and Studies, 25-48.
,2. Austin, R.D. & Pelow, G. (2019). Digital transformation at GE: What went wrong? Harvard
Business School
Lecture 5:
1. DalleMule, L. & Davenport, T.H. 2017. What’s your data strategy. Harvard Business Review,
95(3): 112-121.
2. McAfee Andrew, & Brynjolfsson Erik. 2012. Big data: The management revolution. Harvard
Business Review, 90(10): 60–66.
Lecture 6:
1. Hutzschenreuter, T., & Lämmermann, T. 2024. What is your AI strategy? Systematically
integrating self-learning technologies into your business strategy. Academy of Management
Perspectives, (in-Press).
2. Kemp, A. 2024. Competitive advantage through artificial intelligence: Toward a theory of
situated AI. Academy of Management Review, 49(3): 618-635.
, Lecture 1
High market capitalization = more access to cash, more strategic options > competitive
advantage
Digital firms, so platforms make more money. Like market cap per employee is higher.
Operational effectiveness (e.g. efficiency and best practices) is necessary but it is NOT a
‘’strategy’’ and competitive advantage.
A company can outperform rivals only if it can establish a difference that it can preserve. It must
deliver greater value to customers or create comparable value at a lower cost, or do both.
Efficiency is imitable, you need to differentiate. Create a mini monopoly. So not only price cutting
bc then u will undercut each other until the price hits the margin cost of production. You really
need to differentiate(uniqueness), like secret sauce or making the food very fast.
Digital transformation means a change at the strategic level that affects a company's
entire business model.
From digitization to digital transformation
- Digitization = the process of making information digitally available and accessible
- Digitalization = the process of considering how digitized information can best be used to
simplify certain operations. Therefore contains to the operating model
- Digital transformation = much more change/radical compared to others. The process of
devising new business model opportunities that integrate digitalized data and digitalized
applications. So new form of business model
To understand the strategic element of digital transformation, we need to reflect on firms
business and operating model
- Business model = the way a firm creates, captures, and delivers value.
- Operating model = economies of scale - scope - learning
Value creation is solving a problem for a customer (something you as a customer are willing to
pay for, because it makes your life easier)like a haircut. Innovation - differentiation. Like bayers
aspirin.
Value capturing: is about how you share the value. It's about capturing the largest market
share. Competition oriented - isolating mechanisms, like covid 19 mrna vaccin patents
Value delivery: how you get the value to the customer. VB: when you want food from the
restaurant you need to get to the restaurant, but Just eat takeaway for example brings the food
to the customer at home. Sales channels - bundling and unbundling. Like modern pharmacies
Scale: spreading fixed costs over more units. Volume creates competitive advantage. Volume -
complexity - customers. Assembly line system.
