FBLA Event Management and Hospitality
Study online at https://quizlet.com/_el3kca
1. Basic concepts relating to hospitality industry: building and maintaining relationships with
current and future customers. The industry also includes selling intangible services, like luxuries (example: spa and
room service).
2. Define the seven key marketing functions (Selling, Marketing Information
Management, Financing, Pricing, Promotion, Product/Service Management,
and Distribution): Selling: marketing to customers
Marketing Information Management: giving knowledge about the market (ex: demographics)
Financing: money factor
Pricing: What things should cost
Promotion: upgrades
Product/Service Management: Managing the quality of services and products
Distribution: Spreading out marketing
3. Define service marketing and how it relates to the hospitality industry.: helps
advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and
services to consumers.
4. Explain the impact of travel and tourism on the U.S. economy as well as
worldwide.: Travel and tourism bring in more business and money to organizations like restaurants and retail
stores. This goes for all over the world.
5. Describe various advertising strategies for the hospitality industry.: Social media,
video advertising, loyalty programs, and other online resources
6. Explain public relations and publicity as they relate to the hospitality indus-
try.: cultivating meaningful relationships with others who can influence purchasing decisions by helping tell your
brand's story and selling the unique experience you offer
7. Explain the role of demographics as it relates to hospitality management.: -
Demographics are the characteristics of populations. It is vital to know your guests or overall to find target audiences
for services
8. Describe market segmentation and meeting the needs of various target
markets in the hospitality industry.: Market segmentation is the process of grouping hotel guests into
categories based on their booking patterns and travel habits. By segmenting hotel guests into market groups, hoteliers
are able to identify where their business is coming from, spot new business in the area, and drive hotel revenue
, FBLA Event Management and Hospitality
Study online at https://quizlet.com/_el3kca
9. Explain the product and service mix for various types of hospitality busi-
nesses.: Product and service mix is offering both products and services to your guests. Examples includes spas,
merchandise, and room service.
10. Describe marketing strategies for the hospitality industry.: Social media campaigns
and visually pleasing ads encourage viewers to look more into your business.
11. Define the impact that a conference/convention center has on the hospitality
industry for a city or region.: Conference centers who host events including business bring in delegates
and attendees who spend money on accommodations, dining, transportation, and other local services.
12. Describe the latest trends regarding the leisure traveler. (Eco/environmental,
etc.): Many trends include seeing nature and beautiful environments. On the other hand, wealthy and fancy cities
with good food and great shopping centers bring many travelers.
13. Define the different hotel and motel types.: Chain Hotels: Hampton/Hilton basic stays
Motels: are more affordable for longer stays
Resorts: luxurious option including more services and activities
Inns: smaller buildings
14. Describe property wide amenities that meet the needs of the different target
markets in the hospitality industry.: Business travelers: Business centers, meeting rooms, high-speed
internet, and printing services
Families: Swimming pools, game rooms, playgrounds, and family-friendly activities
Luxury travelers: Spas, fine dining restaurants, fitness centers, and concierge services
Pet owners: Pet-friendly rooms, dog parks, and pet-sitting services
Eco-conscious travelers: Energy-efficient lighting, water-saving fixtures, and recycling programs
15. Explain the difference between a full-service and a limited-service hotel.: -
Full-service hotels provide a wide range of amenities and services, such as food and beverage venues, laundry services,
shuttle services, golf, tennis, and/or spa amenities, room service, and expanded fitness centers
Limited-service hotels provide only the basics, such as a bed, a desk, and a private bathroom, and may have fewer
recreational facilities available
16. Differentiate needs for various markets in the hospitality industry.: accommoda-
tions, food and beverage, and travel and tourism
17. Describe financial criteria for different target markets in the hospitality in-
dustry: example: if your target market is luxury travelers, you may want to offer high-end amenities, personalized
services, and other premium features
, FBLA Event Management and Hospitality
Study online at https://quizlet.com/_el3kca
18. Analyze the importance of long-term hospitality relationships with other
major industries and individuals.: Establishing an authentic connection between the guest and your
brand is where your employees deliver the greatest aggregate value
19. Describe incentives and rewards for long-term repeat individuals/groups in
the hospitality industry.: Loyalty Programs: Hotels can offer loyalty programs that provide value to their
repeat guests and entice them to come back to their hotel again and again. These programs can include rewards such
as free nights, room upgrades, discounts on future stays, and more
Personalized Experiences: Hotels can personalize the experience of their repeat guests by offering them customized
services such as personalized welcome amenities, personalized room preferences, and more
Special Offers: Hotels can offer special offers to their repeat guests such as discounts on spa treatments, dining, and
other hotel services
VIP Treatment: Hotels can offer VIP treatment to their repeat guests such as priority check-in, late check-out, and more
1.
Memorable Experiences: Hotels can offer memorable experiences to their repeat guests such as complimentary wine
with a room service order, priority reservations at the lobby restaurant, and more
20. Describe the value of customer feedback in the hospitality industry as it
relates to improvement to product and service.: By soliciting feedback through surveys, focus
groups, and online reviews, hotels and other businesses can learn from their customers and use that feedback to
improve their service quality
21. Select an accounting system using good accounting practices.: consider compli-
ance, cost, reporting, tracking
22. Describe strategies and procedures for determining room rates and prices
in the hotel industry.: A dynamic pricing strategy will rely on market demand and supply to set the optimal
price. It's often used to charge a higher price during high demand. Generally, a hotel room rate is increased when
demand exceeds supply to capitalize on ADR and lowered when demand is weak to increase occupancy.
23. Describe basic purchasing procedures commonly used in the hospitality
industry.: The four primary aspects of hospitality procurement include sourcing, contract negotiation, payment
terms, and end-of-life management.
24. List different sources of financing available for purchasing a hospitality busi-
ness.: Crowdfunding, online lenders, alternatives, loans, grants, friends and family
25. Discuss strategies for increasing occupancy rates.: Target the right market. This is pretty
obvious advice but finding your market and targeting it is the most essential step for making bookings
Study online at https://quizlet.com/_el3kca
1. Basic concepts relating to hospitality industry: building and maintaining relationships with
current and future customers. The industry also includes selling intangible services, like luxuries (example: spa and
room service).
2. Define the seven key marketing functions (Selling, Marketing Information
Management, Financing, Pricing, Promotion, Product/Service Management,
and Distribution): Selling: marketing to customers
Marketing Information Management: giving knowledge about the market (ex: demographics)
Financing: money factor
Pricing: What things should cost
Promotion: upgrades
Product/Service Management: Managing the quality of services and products
Distribution: Spreading out marketing
3. Define service marketing and how it relates to the hospitality industry.: helps
advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and
services to consumers.
4. Explain the impact of travel and tourism on the U.S. economy as well as
worldwide.: Travel and tourism bring in more business and money to organizations like restaurants and retail
stores. This goes for all over the world.
5. Describe various advertising strategies for the hospitality industry.: Social media,
video advertising, loyalty programs, and other online resources
6. Explain public relations and publicity as they relate to the hospitality indus-
try.: cultivating meaningful relationships with others who can influence purchasing decisions by helping tell your
brand's story and selling the unique experience you offer
7. Explain the role of demographics as it relates to hospitality management.: -
Demographics are the characteristics of populations. It is vital to know your guests or overall to find target audiences
for services
8. Describe market segmentation and meeting the needs of various target
markets in the hospitality industry.: Market segmentation is the process of grouping hotel guests into
categories based on their booking patterns and travel habits. By segmenting hotel guests into market groups, hoteliers
are able to identify where their business is coming from, spot new business in the area, and drive hotel revenue
, FBLA Event Management and Hospitality
Study online at https://quizlet.com/_el3kca
9. Explain the product and service mix for various types of hospitality busi-
nesses.: Product and service mix is offering both products and services to your guests. Examples includes spas,
merchandise, and room service.
10. Describe marketing strategies for the hospitality industry.: Social media campaigns
and visually pleasing ads encourage viewers to look more into your business.
11. Define the impact that a conference/convention center has on the hospitality
industry for a city or region.: Conference centers who host events including business bring in delegates
and attendees who spend money on accommodations, dining, transportation, and other local services.
12. Describe the latest trends regarding the leisure traveler. (Eco/environmental,
etc.): Many trends include seeing nature and beautiful environments. On the other hand, wealthy and fancy cities
with good food and great shopping centers bring many travelers.
13. Define the different hotel and motel types.: Chain Hotels: Hampton/Hilton basic stays
Motels: are more affordable for longer stays
Resorts: luxurious option including more services and activities
Inns: smaller buildings
14. Describe property wide amenities that meet the needs of the different target
markets in the hospitality industry.: Business travelers: Business centers, meeting rooms, high-speed
internet, and printing services
Families: Swimming pools, game rooms, playgrounds, and family-friendly activities
Luxury travelers: Spas, fine dining restaurants, fitness centers, and concierge services
Pet owners: Pet-friendly rooms, dog parks, and pet-sitting services
Eco-conscious travelers: Energy-efficient lighting, water-saving fixtures, and recycling programs
15. Explain the difference between a full-service and a limited-service hotel.: -
Full-service hotels provide a wide range of amenities and services, such as food and beverage venues, laundry services,
shuttle services, golf, tennis, and/or spa amenities, room service, and expanded fitness centers
Limited-service hotels provide only the basics, such as a bed, a desk, and a private bathroom, and may have fewer
recreational facilities available
16. Differentiate needs for various markets in the hospitality industry.: accommoda-
tions, food and beverage, and travel and tourism
17. Describe financial criteria for different target markets in the hospitality in-
dustry: example: if your target market is luxury travelers, you may want to offer high-end amenities, personalized
services, and other premium features
, FBLA Event Management and Hospitality
Study online at https://quizlet.com/_el3kca
18. Analyze the importance of long-term hospitality relationships with other
major industries and individuals.: Establishing an authentic connection between the guest and your
brand is where your employees deliver the greatest aggregate value
19. Describe incentives and rewards for long-term repeat individuals/groups in
the hospitality industry.: Loyalty Programs: Hotels can offer loyalty programs that provide value to their
repeat guests and entice them to come back to their hotel again and again. These programs can include rewards such
as free nights, room upgrades, discounts on future stays, and more
Personalized Experiences: Hotels can personalize the experience of their repeat guests by offering them customized
services such as personalized welcome amenities, personalized room preferences, and more
Special Offers: Hotels can offer special offers to their repeat guests such as discounts on spa treatments, dining, and
other hotel services
VIP Treatment: Hotels can offer VIP treatment to their repeat guests such as priority check-in, late check-out, and more
1.
Memorable Experiences: Hotels can offer memorable experiences to their repeat guests such as complimentary wine
with a room service order, priority reservations at the lobby restaurant, and more
20. Describe the value of customer feedback in the hospitality industry as it
relates to improvement to product and service.: By soliciting feedback through surveys, focus
groups, and online reviews, hotels and other businesses can learn from their customers and use that feedback to
improve their service quality
21. Select an accounting system using good accounting practices.: consider compli-
ance, cost, reporting, tracking
22. Describe strategies and procedures for determining room rates and prices
in the hotel industry.: A dynamic pricing strategy will rely on market demand and supply to set the optimal
price. It's often used to charge a higher price during high demand. Generally, a hotel room rate is increased when
demand exceeds supply to capitalize on ADR and lowered when demand is weak to increase occupancy.
23. Describe basic purchasing procedures commonly used in the hospitality
industry.: The four primary aspects of hospitality procurement include sourcing, contract negotiation, payment
terms, and end-of-life management.
24. List different sources of financing available for purchasing a hospitality busi-
ness.: Crowdfunding, online lenders, alternatives, loans, grants, friends and family
25. Discuss strategies for increasing occupancy rates.: Target the right market. This is pretty
obvious advice but finding your market and targeting it is the most essential step for making bookings
