CASE STUDY
KAVISHA
Group 20
, Kavisha Group 20 Word Count: 1998
Introduction – Formation of Thomas Cook Group and Business Model
Thomas Cook was founded, in its earliest iteration, in Leicester in 1841. After a period of
nationalisation from 1948-72, it was acquired by a consortium of banking and motoring
companies. Finally, it was acquired by the German business C&N Touristic AG, becoming
Thomas Cook AG. It merged with the UK-based MyTravel Group in 2007 and started trading
publicly on the London Stock Exchange.
Initial formation Successive acquisitions
Thomas Cook My Travel Co-Operative
AG Group Thomas Cook
Travel (2010-
Group
16)
Gold Medal
Thomas Cook Elegant
Hotels4U International Öger Tours
Group Resorts
(2009-14)
The Group further expanded over the years as summarised by the chart, acquiring:
Hotels4U.com in February 2008; Elegant Resorts in April 2008; Gold Medal International in
December 2008 (part of which it subsequently sold off in February 2014); Öger Tours in July
2010. It also reached an agreement in 2010 to merge Thomas Cook branches with those of
KAVISHA
Group 20
, Kavisha Group 20 Word Count: 1998
Introduction – Formation of Thomas Cook Group and Business Model
Thomas Cook was founded, in its earliest iteration, in Leicester in 1841. After a period of
nationalisation from 1948-72, it was acquired by a consortium of banking and motoring
companies. Finally, it was acquired by the German business C&N Touristic AG, becoming
Thomas Cook AG. It merged with the UK-based MyTravel Group in 2007 and started trading
publicly on the London Stock Exchange.
Initial formation Successive acquisitions
Thomas Cook My Travel Co-Operative
AG Group Thomas Cook
Travel (2010-
Group
16)
Gold Medal
Thomas Cook Elegant
Hotels4U International Öger Tours
Group Resorts
(2009-14)
The Group further expanded over the years as summarised by the chart, acquiring:
Hotels4U.com in February 2008; Elegant Resorts in April 2008; Gold Medal International in
December 2008 (part of which it subsequently sold off in February 2014); Öger Tours in July
2010. It also reached an agreement in 2010 to merge Thomas Cook branches with those of
