PSU COMM 380 EXAM 1 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH COMPLETE
SOLUTION
management - (answer)a process, to accomplish organizational goals through the coordinated and
efficient use of scarce human and material resources
management skills and functions - (answer)- technical, human, and conceptual skills
- drive collaboration
- communicate, guide, inform
- mentor and develop
technical skills - (answer)functional expertise in specific areas
human skills - (answer)interpersonal skills to motivate and engage employees
conceptual skills - (answer)solve problems, implement solutions, understand internal & external
impacts, make judgements
POMC management model - (answer)planning, organizing, motivating, controlling
planning - (answer)establishing organizational objectives and providing others with the resources
needed to accomplish tasks
organizing - (answer)determines who or what unit is responsible for specific company objectives
motivating - (answer)motivating employees to a high level of performance helps any organization
accomplish its goals
controlling - (answer)- giving feedback to other managers and employees
- monitoring the progress toward completion of organizational objectives and financial goals
- making changes as situations demand
, PSU COMM 380 EXAM 1 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH COMPLETE
SOLUTION
information production chain - (answer)development, production, distribution, exhibition
convergence - (answer)integration of video, audio, internet, and computing systems
dual product markets - (answer)while media companies produce one product, they participate in
separate good and service markets
media markets - (answer)- defining a traditional media market involves combining the product and
geographic aspects of the market
- geographic markets, product markets, platform delivery mode
geographic markets - (answer)national, regional, DMAs, radio listening areas
product markets - (answer)television, radio, music, magazines, film
platform delivery mode - (answer)cable, satellite, broadcast, terrestrial radio, satellite radio
M&As in the past decade - (answer)caused by convergence, the ability to leverage content, barriers to
new competitors, globalization, valuation, tax advantages and a surplus of available capital
barriers to entry - (answer)obstacles new sellers must overcome before they can enter a particular
market
cost structures - (answer)- the expenses needed to create products in a market
- combo of fixed and variable costs
economies of scale - (answer)the decline in average cost that occurs as additional units of a product are
created
SOLUTION
management - (answer)a process, to accomplish organizational goals through the coordinated and
efficient use of scarce human and material resources
management skills and functions - (answer)- technical, human, and conceptual skills
- drive collaboration
- communicate, guide, inform
- mentor and develop
technical skills - (answer)functional expertise in specific areas
human skills - (answer)interpersonal skills to motivate and engage employees
conceptual skills - (answer)solve problems, implement solutions, understand internal & external
impacts, make judgements
POMC management model - (answer)planning, organizing, motivating, controlling
planning - (answer)establishing organizational objectives and providing others with the resources
needed to accomplish tasks
organizing - (answer)determines who or what unit is responsible for specific company objectives
motivating - (answer)motivating employees to a high level of performance helps any organization
accomplish its goals
controlling - (answer)- giving feedback to other managers and employees
- monitoring the progress toward completion of organizational objectives and financial goals
- making changes as situations demand
, PSU COMM 380 EXAM 1 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH COMPLETE
SOLUTION
information production chain - (answer)development, production, distribution, exhibition
convergence - (answer)integration of video, audio, internet, and computing systems
dual product markets - (answer)while media companies produce one product, they participate in
separate good and service markets
media markets - (answer)- defining a traditional media market involves combining the product and
geographic aspects of the market
- geographic markets, product markets, platform delivery mode
geographic markets - (answer)national, regional, DMAs, radio listening areas
product markets - (answer)television, radio, music, magazines, film
platform delivery mode - (answer)cable, satellite, broadcast, terrestrial radio, satellite radio
M&As in the past decade - (answer)caused by convergence, the ability to leverage content, barriers to
new competitors, globalization, valuation, tax advantages and a surplus of available capital
barriers to entry - (answer)obstacles new sellers must overcome before they can enter a particular
market
cost structures - (answer)- the expenses needed to create products in a market
- combo of fixed and variable costs
economies of scale - (answer)the decline in average cost that occurs as additional units of a product are
created
