comm 380 exam 3 psu
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded
A+
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User [Date] [Course title]
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1. what is a brand Answer: A name, term, sign, symbol, or design, or a combination of them
2. Roles of a brand Answer: - To identify the goods and services of one seller or group of sellers
-To ditterentiate a product from those of competition
-To add more value to the product / service
3. What is a brand in Media Industries Answer: - Title of a television show, film
-Cast (actors)
-Producers / directors
-Anchors
4. Brand Associations Answer: The mental connection, feelings and responses that occur
when you think of a particular company, its product, services, and ethos
5. Examples of brand associations Answer: Nike Answer: The iconic swoosh logo is a
strong brand association for Nike. Nike is also associated with sports, athletes, and performance.
6. what is a brand extension Answer: a strategy where a company uses its existing
brand name to launch new products or services in ditterent categories
7. example of brand extensions Answer: - MSNBC (combination between microsoft
and NBC)
2/
20
, Contact for further consultation
-Disney+ (disney creating a new service with an existing brand name)
8. what is a parent brand Answer: a company that manages and provides identity to a
group of sub-brands or products.
9. example of a parent brand Answer: The parent brand Apple has sub-brands including
Apple Music, Apple TV+, Apple iPhones, and Apple iPads
10. what is a line extension Answer: putting existing names on new products lauded in the
"same product category"
11. example of a line extension Answer: espn and espn2
12. what is a category extension Answer: using the parent brand in a "ditterent
product category"
13. example of a category extension Answer: Disney (resorts, parks, TV,
streaming services)
14. advantages of brand extensions Answer: - Facilitate new product
acceptance
-reduce risk perceived by audiences
-avoid cost of developing a new brand
-Provide feedback benefits to the Parent brand
-enhance the parent brand image
3/
20
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded
A+
[Document subtitle]
User [Date] [Course title]
, Contact for further consultation
1. what is a brand Answer: A name, term, sign, symbol, or design, or a combination of them
2. Roles of a brand Answer: - To identify the goods and services of one seller or group of sellers
-To ditterentiate a product from those of competition
-To add more value to the product / service
3. What is a brand in Media Industries Answer: - Title of a television show, film
-Cast (actors)
-Producers / directors
-Anchors
4. Brand Associations Answer: The mental connection, feelings and responses that occur
when you think of a particular company, its product, services, and ethos
5. Examples of brand associations Answer: Nike Answer: The iconic swoosh logo is a
strong brand association for Nike. Nike is also associated with sports, athletes, and performance.
6. what is a brand extension Answer: a strategy where a company uses its existing
brand name to launch new products or services in ditterent categories
7. example of brand extensions Answer: - MSNBC (combination between microsoft
and NBC)
2/
20
, Contact for further consultation
-Disney+ (disney creating a new service with an existing brand name)
8. what is a parent brand Answer: a company that manages and provides identity to a
group of sub-brands or products.
9. example of a parent brand Answer: The parent brand Apple has sub-brands including
Apple Music, Apple TV+, Apple iPhones, and Apple iPads
10. what is a line extension Answer: putting existing names on new products lauded in the
"same product category"
11. example of a line extension Answer: espn and espn2
12. what is a category extension Answer: using the parent brand in a "ditterent
product category"
13. example of a category extension Answer: Disney (resorts, parks, TV,
streaming services)
14. advantages of brand extensions Answer: - Facilitate new product
acceptance
-reduce risk perceived by audiences
-avoid cost of developing a new brand
-Provide feedback benefits to the Parent brand
-enhance the parent brand image
3/
20
