Comm 380 Final Exam PSU
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded A+
[Document subtitle]
User [Date] [Course title]
, Contact for further consultation
1. different approaches to audience research Answer:
Applied - theoretical Quantitative vs qualitative
Syndicated - custom
2. examples of applied - theoretical Answer: TV consumptions - perceptions of the
real world
3. examples of quantitative vs qualitative Answer: - focus groups are qualitative
research
-quantitative is numbers
4. examples of syndicated - custom Answer: - syndicated sold to multiple companies is
not just for one
-custom is unique to each company
5. criteria that defines dayparts Answer: program content and time of day
6. examples of dayparts Answer: Primetime : 8 pm - 11 pm (monday -
saturday) 7 - 11 (sunday) Early fringe 4 Answer:30 pm - 7 Answer:30 pm (game
shows, talk shows)
Daytime 7 am - 4:30 pm (mon - fri)
Sports
2/
16
, Contact for further consultation
News
Late night Answer: 11:30 pm till early morning (mon
- fri) Childrens daypart Answer: saturday and
sunday morning
7. what is a dma Answer: - designated market area
-a geographic region defined by Nielsen Media Research that represents a specific television market,
where residents primarily receive the same local TV and radio stations
8. how many dma's are in the US Answer: 210
9. Which company measures television viewing and radio listening in
the U.S.?-
Answer: Nielson Media Research
10. HUT Answer: ( homes using television) percent of TV households with sets tuned to
anything
-HUT = households using television / total tv households x 100 (formula)
11. PUT Answer: (persons using television) percent of target persons watching anything
12. PUR Answer: (persons using radio)
13. what is a television household Answer: a household with at least one
television set
3/
16
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded A+
[Document subtitle]
User [Date] [Course title]
, Contact for further consultation
1. different approaches to audience research Answer:
Applied - theoretical Quantitative vs qualitative
Syndicated - custom
2. examples of applied - theoretical Answer: TV consumptions - perceptions of the
real world
3. examples of quantitative vs qualitative Answer: - focus groups are qualitative
research
-quantitative is numbers
4. examples of syndicated - custom Answer: - syndicated sold to multiple companies is
not just for one
-custom is unique to each company
5. criteria that defines dayparts Answer: program content and time of day
6. examples of dayparts Answer: Primetime : 8 pm - 11 pm (monday -
saturday) 7 - 11 (sunday) Early fringe 4 Answer:30 pm - 7 Answer:30 pm (game
shows, talk shows)
Daytime 7 am - 4:30 pm (mon - fri)
Sports
2/
16
, Contact for further consultation
News
Late night Answer: 11:30 pm till early morning (mon
- fri) Childrens daypart Answer: saturday and
sunday morning
7. what is a dma Answer: - designated market area
-a geographic region defined by Nielsen Media Research that represents a specific television market,
where residents primarily receive the same local TV and radio stations
8. how many dma's are in the US Answer: 210
9. Which company measures television viewing and radio listening in
the U.S.?-
Answer: Nielson Media Research
10. HUT Answer: ( homes using television) percent of TV households with sets tuned to
anything
-HUT = households using television / total tv households x 100 (formula)
11. PUT Answer: (persons using television) percent of target persons watching anything
12. PUR Answer: (persons using radio)
13. what is a television household Answer: a household with at least one
television set
3/
16
