Comm 380 PSU
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded A+
[Document subtitle]
User [Date] [Course title]
, Contact for further consultation
1. Management definition Answer: A process, to accomplish organizational goals
through the coordinated and eflcdnt use of scarce human and material resources.
2. Management role Answer: (A process with an outcome, achieve specific goals, a group
activity, aims for eflcency is constrained by scarcity)
3. Human/People Skills Answer: Interpersonal skills to motivate, drive collaboration, engage
employees
4. Conceptual skills Answer: Understand the internal and external issues within the
environment, make judgments, solve problems
5. POMC management model Answer: Plan, organize, motivate, control
6. What and why Media companies create converged operations
Answer: Converged opera- tions share resources for financial eflciency
7. Dual product markets Answer: Advertising funded markets produce two products, content
and audiences
8. Information chain of product Answer: Produce(singers),
aggregate/distribute(record company), trans- mit/distribute(online music site), consume
(listeners)
9. Media markets Answer: Geography (radio listening areas), Product (radio), mode of
2/
8
Comprehensive Questions
(Frequently Tested) with
Verified Answers Graded A+
[Document subtitle]
User [Date] [Course title]
, Contact for further consultation
1. Management definition Answer: A process, to accomplish organizational goals
through the coordinated and eflcdnt use of scarce human and material resources.
2. Management role Answer: (A process with an outcome, achieve specific goals, a group
activity, aims for eflcency is constrained by scarcity)
3. Human/People Skills Answer: Interpersonal skills to motivate, drive collaboration, engage
employees
4. Conceptual skills Answer: Understand the internal and external issues within the
environment, make judgments, solve problems
5. POMC management model Answer: Plan, organize, motivate, control
6. What and why Media companies create converged operations
Answer: Converged opera- tions share resources for financial eflciency
7. Dual product markets Answer: Advertising funded markets produce two products, content
and audiences
8. Information chain of product Answer: Produce(singers),
aggregate/distribute(record company), trans- mit/distribute(online music site), consume
(listeners)
9. Media markets Answer: Geography (radio listening areas), Product (radio), mode of
2/
8
