Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a good overview of all the learning material.
Gekoppeld boek
Geschreven voor
Documentinformatie
- Heel boek samengevat?
- Nee
- Wat is er van het boek samengevat?
- 3, 4, 7, 13
- Geüpload op
- 5 april 2021
- Aantal pagina's
- 16
- Geschreven in
- 2020/2021
- Type
- SAMENVATTING
Onderwerpen
- markting communication
- marketing management
- marketing analytics
- book summary
-
tilburg university
-
markting communications a european perspective sixth edition