EMBL Case 0
Key Word 1: History
he earliest events and gatherings promoted peace and friendship between tribes and clans. The
first known event planner was Cleopatra. She hosted fancy over the top meetings in pursuit of
lovers. Cleopatra entered one meeting by drifting down the Nile River on a boat filled with
candles and perfume in order to impress Mark Anthony. Cleopatra’s events would not have
been possible without her servants and free labor. Communication was very limited. Messages
were hand delivered and it could take weeks if not months to deliver them.
Elaborate events and parties continued with the Medieval French Royalty. Rich aristocratic
women were in charge of event management. The most notable was Madame Pompadour, the
mistress to King Louis XV of France and Marie Antoine. Parties were themed with costumes and
popular musicians of the day.
The Industrial Revolution created the need for meetings and events to grow and expand beyond
parties for the rich and royal. Industrialization provided a stronger economy and increased
manufacturing and businesses. It became necessary for people to set up meetings and events in
order to collaborate and grow their businesses. People made more money, which meant that
they could spend more on hosting events. The expansion of transportation provided options to
increase the number of events and meetings. New modes of transportation such as trains
permitted a feasible manner for people to travel to and from events.
The introduction of mobile phones and the internet had an enormous impact on event planning.
With the use of these electronics, communication can happen at any time of the day and from
anywhere in the world. A person can create, find, register, and document an event by using one
small portable device.
Examples of events which are a tradition:
- Kings day
- Sinterklaas
- Christmas
,Key Word 2: Types of events
,Key Word 3: What are the impacts of events?
, Key Word 4: What are the stakeholders of events?
EXTERNAL
1. Suppliers: direct event related areas such as staging, sound production, lightning,
audiovisual production, entertainment and catering, or associated areas, such as
transport, communications, security, legal services and accounting services.
2. Society: volunteers, media
3. Government: legal aspects & regulations
4. Creditors: bankers (for loans); sponsors, contracts
5. Shareholders: Owners, government, host community, emergency services, general
businesses, media and tourism organizations.
6. Customers: people attending the event
7. Competitors: will try to lure clients to them
8. Artists
INTERNAL
9. Owners: Organizers of the event
10. Manager: Responsible for the event
11. Employees: Security, Bar staff, Speakers, EHBO (medical team), Artists, Backstage crew.
Key Word 1: History
he earliest events and gatherings promoted peace and friendship between tribes and clans. The
first known event planner was Cleopatra. She hosted fancy over the top meetings in pursuit of
lovers. Cleopatra entered one meeting by drifting down the Nile River on a boat filled with
candles and perfume in order to impress Mark Anthony. Cleopatra’s events would not have
been possible without her servants and free labor. Communication was very limited. Messages
were hand delivered and it could take weeks if not months to deliver them.
Elaborate events and parties continued with the Medieval French Royalty. Rich aristocratic
women were in charge of event management. The most notable was Madame Pompadour, the
mistress to King Louis XV of France and Marie Antoine. Parties were themed with costumes and
popular musicians of the day.
The Industrial Revolution created the need for meetings and events to grow and expand beyond
parties for the rich and royal. Industrialization provided a stronger economy and increased
manufacturing and businesses. It became necessary for people to set up meetings and events in
order to collaborate and grow their businesses. People made more money, which meant that
they could spend more on hosting events. The expansion of transportation provided options to
increase the number of events and meetings. New modes of transportation such as trains
permitted a feasible manner for people to travel to and from events.
The introduction of mobile phones and the internet had an enormous impact on event planning.
With the use of these electronics, communication can happen at any time of the day and from
anywhere in the world. A person can create, find, register, and document an event by using one
small portable device.
Examples of events which are a tradition:
- Kings day
- Sinterklaas
- Christmas
,Key Word 2: Types of events
,Key Word 3: What are the impacts of events?
, Key Word 4: What are the stakeholders of events?
EXTERNAL
1. Suppliers: direct event related areas such as staging, sound production, lightning,
audiovisual production, entertainment and catering, or associated areas, such as
transport, communications, security, legal services and accounting services.
2. Society: volunteers, media
3. Government: legal aspects & regulations
4. Creditors: bankers (for loans); sponsors, contracts
5. Shareholders: Owners, government, host community, emergency services, general
businesses, media and tourism organizations.
6. Customers: people attending the event
7. Competitors: will try to lure clients to them
8. Artists
INTERNAL
9. Owners: Organizers of the event
10. Manager: Responsible for the event
11. Employees: Security, Bar staff, Speakers, EHBO (medical team), Artists, Backstage crew.
