RICE UNIVERSITY INTRO TO SMGT 260 EXAM 1
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW
Birthplace of smgt Ans✓✓✓English aristocracy (influence of British
empire)
History of smgt Ans✓✓✓Clubs, leagues, and professional tournaments
Clubs (the history) Ans✓✓✓Controlled by most powerful, made to
control "honest play", basically "police" a sport
Thoroughbred Racing Ans✓✓✓Initially a local club system, then more
complex cuz owners wanted to win and gambling increased
Jockey Club Ans✓✓✓Establish rules, determine eligibility, designate
officials, regulate breeding, discipline rule breakers, settle disputes
Leagues (history) Ans✓✓✓Baseball - William Hulbert - run teams like a
business
William Hulbert legacy Ans✓✓✓Run teams like business. Strict rules-
need to address collusion. Forced team owners to assume risk (finish
season!) team can't b sabotaged for owners monetary benefit (gambling
against)
, Leagues goal Ans✓✓✓Game experience for cultural norms (betting,
beer, no sundays or hooligans). Set higher tickets for more upscale
people, leagues set game schedules not teams, players must have clean
image, pennant race, revenue sharing
Modern Leagues Ans✓✓✓Revenue sharing, weighted drafts, player
contracts, player codes of conduct, fan codes of conduct
Marketing Ans✓✓✓Creating, promoting, and delivering goods and
services to consumers and businesses (creating demand!)
How to create demand Ans✓✓✓Identify target market and their needs,
understand customer, create what customer wants and set good value for
it
Undifferentiated marketing (mass marketing)
Ans✓✓✓McDonald's/Walmart. Wide range customers w similar needs,
product appeals to many
Target marketing Ans✓✓✓Promoting to specific group of people,
identifying qualities of customer and finding commonality amount
purchasers, maximize castles by appealing to specific group
Market segmentation Ans✓✓✓Demographic, geographic, usage based,
product benefit, psychographic
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW
Birthplace of smgt Ans✓✓✓English aristocracy (influence of British
empire)
History of smgt Ans✓✓✓Clubs, leagues, and professional tournaments
Clubs (the history) Ans✓✓✓Controlled by most powerful, made to
control "honest play", basically "police" a sport
Thoroughbred Racing Ans✓✓✓Initially a local club system, then more
complex cuz owners wanted to win and gambling increased
Jockey Club Ans✓✓✓Establish rules, determine eligibility, designate
officials, regulate breeding, discipline rule breakers, settle disputes
Leagues (history) Ans✓✓✓Baseball - William Hulbert - run teams like a
business
William Hulbert legacy Ans✓✓✓Run teams like business. Strict rules-
need to address collusion. Forced team owners to assume risk (finish
season!) team can't b sabotaged for owners monetary benefit (gambling
against)
, Leagues goal Ans✓✓✓Game experience for cultural norms (betting,
beer, no sundays or hooligans). Set higher tickets for more upscale
people, leagues set game schedules not teams, players must have clean
image, pennant race, revenue sharing
Modern Leagues Ans✓✓✓Revenue sharing, weighted drafts, player
contracts, player codes of conduct, fan codes of conduct
Marketing Ans✓✓✓Creating, promoting, and delivering goods and
services to consumers and businesses (creating demand!)
How to create demand Ans✓✓✓Identify target market and their needs,
understand customer, create what customer wants and set good value for
it
Undifferentiated marketing (mass marketing)
Ans✓✓✓McDonald's/Walmart. Wide range customers w similar needs,
product appeals to many
Target marketing Ans✓✓✓Promoting to specific group of people,
identifying qualities of customer and finding commonality amount
purchasers, maximize castles by appealing to specific group
Market segmentation Ans✓✓✓Demographic, geographic, usage based,
product benefit, psychographic
