Assignment 1 Semester 1 2026
Unique number:
Due Date: 20 March 2026
QUESTION 1 (2 ANSWERS PROVIDED)
The primary target audience of the article is university stakeholders, particularly academics
and institutional leaders, although it also indirectly addresses students and employers. The
strongest evidence that the article is directed at academics is the writer’s repeated use of
inclusive language such as “those of us who work in universities,” which positions the author
as part of the academic community and signals that he is speaking to colleagues who share
similar professional concerns (Colin 2025). In addition, the detailed discussion about
assessment design, invigilated examinations, curriculum structure, and the certification
function of degrees assumes familiarity with higher education systems and would resonate
most strongly with lecturers and administrators (Colin 2025). The reference to university
leaders’ responses in the Daily Maverick article further indicates that the text is aimed at
decision makers who influence institutional policy (Colin 2025). At the same time, the article
indirectly addresses students by describing their reliance on generative AI and recounting a
classroom incident where students asked where they should get their ideas, which highlights
changing student attitudes toward learning (Colin 2025). Employers are also a secondary
audience because the author emphasises the labour market value of qualificationsTerms of use
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risk that degrees may lose credibility if skills are not genuinely mastered (Colin 2025).
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Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
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QUESTION 1 (2 ANSWERS PROVIDED)
The primary target audience of the article is university stakeholders, particularly
academics and institutional leaders, although it also indirectly addresses students and
employers. The strongest evidence that the article is directed at academics is the writer’s
repeated use of inclusive language such as “those of us who work in universities,” which
positions the author as part of the academic community and signals that he is speaking to
colleagues who share similar professional concerns (Colin 2025). In addition, the detailed
discussion about assessment design, invigilated examinations, curriculum structure, and
the certification function of degrees assumes familiarity with higher education systems and
would resonate most strongly with lecturers and administrators (Colin 2025). The
reference to university leaders’ responses in the Daily Maverick article further indicates
that the text is aimed at decision makers who influence institutional policy (Colin 2025). At
the same time, the article indirectly addresses students by describing their reliance on
generative AI and recounting a classroom incident where students asked where they
should get their ideas, which highlights changing student attitudes toward learning (Colin
2025). Employers are also a secondary audience because the author emphasises the
labour market value of qualifications and the risk that degrees may lose credibility if skills
are not genuinely mastered (Colin 2025). Through these examples, it is clear that the
article primarily targets academics and university leaders while also engaging broader
stakeholders concerned with the integrity of higher education.
OR
The primary target audience of this article is university leaders and academic staff,
although it also speaks to policymakers and members of the public who are concerned
about the credibility of higher education. The writer is clearly addressing those who work
within universities because he refers to colleagues who disagree with him and to
experiences in his own classroom, which shows that he is speaking as an insider to others
in the same profession. For example, he explains that many institutions have not returned
to in person invigilated examinations after the pandemic, which is a concern that directly
affects academic managers and lecturers rather than school learners or the general public
(Colin 2025). He also refers to debates among academics about redesigning assessment
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.