DAT 250 Module 6 Questions and Correct Answers |
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Data Mining Ans: Searching records in one or more databases, looking
for patterns or relationships
Can be used to create profiles of individuals
Allows companies to build more personal relationships with customers
Secondary Uses of Information Ans: the re-use of identifiable
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information and identifiable biospecimens that are collected from some
other "primary" or "initial" activity
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Collaborative Filtering Ans: Form of data mining
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Analyze information about preferences of large number of people to
predict what one person may prefer
- Explicit method: ask people to rank preferences
- Implicit method: keep track of purchases
Used by online retailers and movie sites
Microtargeting Ans: Political campaigns determine voters most likely to
support particular candidates
- Voter registration
- Voting frequency
- Consumer data
- GIS data
Target direct mailings, emails, text messages, home visits to most likely
supporters
, 2 for specific request mail
Census Records Ans: Census required by US Constitution to ensure
every state has fair representation
Sometimes Census Bureau has broken confidentiality requirement by
providing names and address to find draft resistors and Japanese-
Americans
Internal Revenue Service Ans: The 16th Amendment to the US
Constitution gives the federal government the power to collect an income
tax (1913)
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IRS collects more than $2 trillion a year in income taxes
Income tax forms contain a tremendous amount of personal information:
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income, assets, to whom you make charitable contributions, medical
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expenses, and more
FBI National Crime Center Database Ans: NCIC - Collection of databases
related to various crimes (such as people incarcerated in federal prisons,
suspected terrorists, violent gang members)
- Contains > 39 million records • Successes
- Helps police solve hundreds of thousands of cases every year
- Helped FBI tie James Earl Ray to assassination of Dr. Martin Luther King,
Jr.
- Helped FBI apprehend Timothy McVeigh for bombing of federal building
in Oklahoma City
USA Patriot Act Provisions Ans: Provisions
- Federal law enforcement and intelligence officials with greater authority
to monitor communications
- Sec. of the Treasury has greater powers to regulate banks, preventing
them from being used for money laundering.