Intro to Media Exam FINAL EXAM OU Questions and
Correct Answers | Latest Update
Telecommunications Act of 1996 Ans: Legislation regulating
communication technologies in the US, eliminates most
Culture Ans: Beliefs, values, and practices of a particular group or
society, symbols of expression
Format Radio Ans: Radio programming with a consistent and
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predictable format
War of the Worlds by Orson Welles Ans: Originally a book by HG Wells—
was adapted as a Radio drama that caused panic due to its realistic
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portrayal of an alien invasion, trust of the media
Gatekeepers Ans: creating doubt and mistrust in order to undermine the
legitimacy of news or information.
water cooler culture Ans: people taking a break at the office, talking to
coworkers about a TV show that everyone watched last night
Nickelodeons Ans: a theater one could watch after paying a nickel in the
1910s-1920s, often in the front of stores
Vertical Integration Ans: In media economics, the phenomenon of
controlling a mass media industry at its three essential levels:
production, distribution, and exhibition; the term is frequently used in
reference to the film industry during the studio system era.
Trip to the Moon Ans: film made in 1902 by George Melies that featured
science fiction elements and a large ensemble, one of the first narrative
films
The Jazz Singer Ans: This film marked the end of the era of silent films
and began the era of "talkies," where films included a verbal script. The
first talkie
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Linear model of mass communication Ans: Senders, Messages,channels,
receivers, gatekeepers, feedback. The linear process of producing and
delivering messages to large audiences
Five step media analysis Ans: Description-notes & research, analysis-
significant patterns, interpretation- what it means, evaluation- good or
bad, engagement-taking action
The Studio System Ans: The studio system was an arrangement of five
studios took control or multiple aspects of the industry, transforming an
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industry that had previously included small competitive firms into an
oligopoly during the 1920s
Edwin Porter Ans: One of the pioneers of silent film; credited with the
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production of the Great Train Robbery. He was known for his use of
dramatic editing in film.
Movie palace Ans: Precursor to modern day movie theaters but only
included a single viewing space, often elaborately decorated to give
audiences a full and complete immersive experience. Occurred after
Nickelodeons.
Hollywood 10 Ans: Nine screenwriters and one director that were
investigated for possible communist beliefs or threats. 1947 in the wake
of the cold war, anti-communist witch hunt.
online waves of journalism Ans: Suggest news and information flow
from a smaller audience to a wider mass audience. 1) 1984-1993
"Bazooka Approach", 2) 1993-2001 "shotgun approach" 3) 2001-2007 "BB
gun approach", 4) 2007-present "magnifying glass and ants"
payola Ans: the unethical practice of paying a commercial radio station
to play a song without disclosing the payment