MDP Exam || 100% Correct Answers.
What is the primary function of a CMS? correct answers A Content Mgmt System (CMS) is an
application that allows users to publish, edit, and organize content primarily for the web
(T/F) The hostname is read backwards correct answers True
(T/F) Old browsers are much easier for developers to code correct answers False
(T/F) HTML is the content layer of a web experience correct answers False
What is a tag? correct answers A snippet of code placed on a website to facilitate the collection
of data about a site visitor
Referred to as pixels or beacons
A piece of JS code
Why do owners use subdomains? correct answers Allow domain owners to organize web content
or functionality
Tag mgmt systems: correct answers A centralized source of control to manage marketing tags
Provides intuitive web interface for marketers to maintain tags without needing access to page
code
Facilitates integration of 3rd party tags
Data structures are used: correct answers To house data within a page
What is the rejection rate for third party cookies? correct answers 10-20%
The Domain Name System is: correct answers A hierarchical directory of domain names and IP
addresses distributed across a network of name servers
(T/F) First party cookies are issued by the domain that the user is browsing correct answers True
Where are cookies stored? correct answers The visitors browser
When surfing the internet is your web browser a client or a server? correct answers Client
What is the name of the protocol that tells the browser how content will be obtained? correct
answers HTTP
What is the name of the ID that identifies a particular machine on a network? correct answers IP
address
A URL is made up of correct answers Protocol, Hostname, Path, Resource
, What is HTML? correct answers Hypertext Markup Language (HTML) is the instructions used
by the browser to render the webpage
TCP/IP is correct answers The language the allows clients and servers to communicate with each
other
(T/F) Many mobile devices do not accept third party cookies by default correct answers True
What are the top 2 digital analytics platforms? correct answers Google Analytics and Adobe
Analytics
DMPs store a lot of PII correct answers False
Data integration: correct answers Helps us have a more complete information on the cookie
particularly when we leverage different tools
(T/F) When I show paid search ads on google I collect click data at a user level correct answers
True
What is the primary role of an ad server? correct answers To serve an ad
(T/F) Data has changed the way media is purchased and the way measurement occurs correct
answers True
Onboarding is: correct answers Offline CRM data matched and connected to online ID's that are
used for targeted digital advertising
(T/F) The following is an example of second party data:
ESPN gives a marketer access to which people on their site are fantasy football fans. correct
answers True
(T/F) Cookies are a good example of marketing ID correct answers False
(T/F) When I show paid search ads on google I can collect impression data at a user level correct
answers False
(T/F) When we conduct an online survey it is not possible to connect the survey results to other
online behavior correct answers False?
What is the methodology for creating high-quality data within DataSource? correct answers Data
Lab
(T/F) Typically web analytics log files (such as adobe analytics) contain more columns (fields)
than ad server log files correct answers True
(T/F) DataSource data can be used in digital through M1 correct answers True
What is the primary function of a CMS? correct answers A Content Mgmt System (CMS) is an
application that allows users to publish, edit, and organize content primarily for the web
(T/F) The hostname is read backwards correct answers True
(T/F) Old browsers are much easier for developers to code correct answers False
(T/F) HTML is the content layer of a web experience correct answers False
What is a tag? correct answers A snippet of code placed on a website to facilitate the collection
of data about a site visitor
Referred to as pixels or beacons
A piece of JS code
Why do owners use subdomains? correct answers Allow domain owners to organize web content
or functionality
Tag mgmt systems: correct answers A centralized source of control to manage marketing tags
Provides intuitive web interface for marketers to maintain tags without needing access to page
code
Facilitates integration of 3rd party tags
Data structures are used: correct answers To house data within a page
What is the rejection rate for third party cookies? correct answers 10-20%
The Domain Name System is: correct answers A hierarchical directory of domain names and IP
addresses distributed across a network of name servers
(T/F) First party cookies are issued by the domain that the user is browsing correct answers True
Where are cookies stored? correct answers The visitors browser
When surfing the internet is your web browser a client or a server? correct answers Client
What is the name of the protocol that tells the browser how content will be obtained? correct
answers HTTP
What is the name of the ID that identifies a particular machine on a network? correct answers IP
address
A URL is made up of correct answers Protocol, Hostname, Path, Resource
, What is HTML? correct answers Hypertext Markup Language (HTML) is the instructions used
by the browser to render the webpage
TCP/IP is correct answers The language the allows clients and servers to communicate with each
other
(T/F) Many mobile devices do not accept third party cookies by default correct answers True
What are the top 2 digital analytics platforms? correct answers Google Analytics and Adobe
Analytics
DMPs store a lot of PII correct answers False
Data integration: correct answers Helps us have a more complete information on the cookie
particularly when we leverage different tools
(T/F) When I show paid search ads on google I collect click data at a user level correct answers
True
What is the primary role of an ad server? correct answers To serve an ad
(T/F) Data has changed the way media is purchased and the way measurement occurs correct
answers True
Onboarding is: correct answers Offline CRM data matched and connected to online ID's that are
used for targeted digital advertising
(T/F) The following is an example of second party data:
ESPN gives a marketer access to which people on their site are fantasy football fans. correct
answers True
(T/F) Cookies are a good example of marketing ID correct answers False
(T/F) When I show paid search ads on google I can collect impression data at a user level correct
answers False
(T/F) When we conduct an online survey it is not possible to connect the survey results to other
online behavior correct answers False?
What is the methodology for creating high-quality data within DataSource? correct answers Data
Lab
(T/F) Typically web analytics log files (such as adobe analytics) contain more columns (fields)
than ad server log files correct answers True
(T/F) DataSource data can be used in digital through M1 correct answers True
