EPP2601 Assignment 1 Semester 1 2026 Memo |Due Date 20 March 2026

QUESTION ONE : Digital Transformation in the Entertainment Industry: A Case Study of Netflix Introduction The rapid advancement of digital technology has significantly transformed the global entertainment industry. Traditional models of television broadcasting and movie distribution have been challenged by online streaming platforms that offer convenient, on-demand content to viewers worldwide. One of the most notable companies that successfully adapted to these changes is Netflix. Through strategic innovation and technological adoption, Netflix has evolved from a DVD rental service into one of the world’s leading streaming platforms. The transformation of Netflix demonstrates how businesses can adapt to technological disruption by implementing innovative strategies and leveraging digital infrastructure. Companies that fail to adapt to changing technological environments often lose their competitive advantage. Netflix, however, used market analysis, consumer insights, and technological development to redefine how people consume entertainment. This report examines the case study of Netflix and its digital transformation. The report provides definitions of key concepts, an informational discussion of Netflix’s development, and an analytical discussion of the strategies used by the company. Practical examples are also provided to demonstrate how Netflix successfully implemented innovation and maintained its market leadership. QUESTION ONE : Digital Transformation in the Entertainment Industry: A Case Study of Netflix Introduction The rapid advancement of digital technology has significantly transformed the global entertainment industry. Traditional models of television broadcasting and movie distribution have been challenged by online streaming platforms that offer convenient, on-demand content to viewers worldwide. One of the most notable companies that successfully adapted to these changes is Netflix. Through strategic innovation and technological adoption, Netflix has evolved from a DVD rental service into one of the world’s leading streaming platforms. The transformation of Netflix demonstrates how businesses can adapt to technological disruption by implementing innovative strategies and leveraging digital infrastructure. Companies that fail to adapt to changing technological environments often lose their competitive advantage. Netflix, however, used market analysis, consumer insights, and technological development to redefine how people consume entertainment. This report examines the case study of Netflix and its digital transformation. The report provides definitions of key concepts, an informational discussion of Netflix’s development, and an analytical discussion of the strategies used by the company. Practical examples are also provided to demonstrate how Netflix successfully implemented innovation and maintained its market leadership.QUESTION ONE : Digital Transformation in the Entertainment Industry: A Case Study of Netflix Introduction The rapid advancement of digital technology has significantly transformed the global entertainment industry. Traditional models of television broadcasting and movie distribution have been challenged by online streaming platforms that offer convenient, on-demand content to viewers worldwide. One of the most notable companies that successfully adapted to these changes is Netflix. Through strategic innovation and technological adoption, Netflix has evolved from a DVD rental service into one of the world’s leading streaming platforms. The transformation of Netflix demonstrates how businesses can adapt to technological disruption by implementing innovative strategies and leveraging digital infrastructure. Companies that fail to adapt to changing technological environments often lose their competitive advantage. Netflix, however, used market analysis, consumer insights, and technological development to redefine how people consume entertainment. This report examines the case study of Netflix and its digital transformation. The report provides definitions of key concepts, an informational discussion of Netflix’s development, and an analytical discussion of the strategies used by the company. Practical examples are also provided to demonstrate how Netflix successfully implemented innovation and maintained its market leadership.