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what are the two main reasons why a venture capitalist will
NOT invest in a deal? - Answer-1) management team
(they do not believe in them)
2) the do not see a potential return on investment
What are two successful Austin companies - Answer-
Whole Foods and Dell Computer
What are the six key success factors? - Answer-market
opportunity X 6
Red Ocean Strategy vs. Blue Ocean Strategy - Answer-
red ocean- compete in existing market space, beat the
competition, exploit existing demand, make the value/cost
trade off, align the whole system of a firm's activities with
its strategic choice of differentiation or low cost
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blue ocean- create uncontested market space, make the
competition irrelevant, create and capture new demand,
break the value/cost trade off, align the whole system of a
firm's activities in pursuit of differentiation and low cost
Some questions to raise with Cirque du Solei - Answer--is
it a real circus after all they have eliminated?
-is it theatre? If so then what genre?
-is is a little of all of the genres and non of any of the
genres all at once?
-what industry does it fall into?
-why do they compete with?
Winning strategic approaches for Cirque du Solei -
Answer--involves value innovation, value (cost, utility, and
price position), creation and innovation
-reduce the cost and increase the value for buyers
-break the value cost trade-off, add value and reduce cost
by enhancing a limited set of key factors and reducing or
eliminating all other "traditional" factors
Strategic thinking at toyota - Answer--first to introduce a
commercial hybrid car in 1997
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-gas averaging $1.10 a gallon
-only 300 sold in first year vs. 11 million by 2017
-today, toyota market leader
-strategic thinking took place because theirs a rising
demand for energy and they saw there was a limited
supply
What is the blue ocean strategy - Answer-go where the
profits and growth are and where the competition isn't
Technology and Globation - Answer--info on products and
prices will be immediately available
-meaning accelerated commoditization (when brands
become more similar, people buy on price)
-Therefore, niche markets and monopolies quickly
dissapear
Products and services introduced recently - Answer--
Iphone in 2007 (1 billion units have been sold)
-Ipad in 2008 (450 million units)
-Instagram in 2010 (850 million units)
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Things about the IPod that are important - Answer--a blue
ocean strategy
-looked beyond the "tradition" customer (looked at non-
customers who refused the IPod but had other means of
listening to digital music, also looked at non-customers
who had never considered an IPod or other forms of digital
music)
What does blue ocean mean? - Answer--create new group
of consumers, don't take away from a swindling group
-create an industry not in existence today
-most blue oceans are created from within a red ocean by
expanding existing industry boundaries
What is strategy - Answer--a strategy is a long term plan
for success
-strategy is concerned with deciding what business
ventures to take
- ***a sustainable competitive advantage over long term***