CMY2603 Assignment 1 (DETAILED ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED

CMY2603 Assignment 1 (DETAILED ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references. South Africa is a culturally, linguistically and socially diverse society that is increasingly connected to the rest of the world through migration and technology. Explain with examples the concepts and characteristics of three distinct cultural worldviews in South Africa: Explain the Afrocentric worldview. Explain the Eurocentric (Westernised) worldview. Explain the Asiocentric worldview. Read the following scenario and answer the questions that follow. Imagine a diverse workplace in a multicultural city where people from various backgrounds and cultures interact daily. In this environment, individuals hold different beliefs and values, and occasional conflicts arise due to misunderstandings and biases. Discuss and analyse the factors contributing to prejudice in the workplace within this multicultural context and provide examples from your experience. Identify and explain at least three distinct reasons why individuals may develop prejudices in such a setting and provide real life examples or scenarios to support your explanation. Read the following scenario and answer the questions that follow. Two coworkers, Alex and Tshidi, are given a challenging project at work. Alex immediately starts generating personal ideas and strategies to stand out. Tshidi begins by discussing the project with the team, valuing group input and aiming to work together for the best outcome. Explain the distinctions between individualism and collectivism as cultural approaches. Based on the scenario provided, provide examples of how Alex and Tshidi demonstrate individualism and collectivism in their approaches to the challenging project. Briefly discuss the new information and communication technologies and their role in the development of the Third World. Describe four elements of the Internet and provide an example of each. Discuss four problems associated with the assumed power of the mass media in the modernisation process. List and explain the four phases in the interviewing process. Explain THREE reasons why it is important to study intercultural communication, as discussed in the study guide. Choose ONE of the reasons you discussed above and explain how it is relevant to your own life or context such as university, work, online communication, community or media. Briefly explain how studying intercultural communication can help you become more aware of your own cultural background and behaviour when communicating with others. There are four key components to consider in understanding intercultural communication. Discuss any TWO of the following concepts: Culture Communication Context Power Explain the preparation phase of the interviewing process. Explain the initiation phase of the interviewing process. Explain the exploration phase of the interviewing process. Explain the termination phase of the interviewing process. Define health communication. Explain the concept of health professionals with a practical example. Explain the concept of patients with a practical example. Explain the concept of significant others with a practical example. Explain the concept of health communication settings with a practical example. Explain the concept of health communication contexts with a practical example. Using your own experience or a South African example, explain how history or context can influence the way people communicate with each other. Explain why it is important to understand power differences when communicating with people from different cultural backgrounds. Define identity and briefly explain TWO types of identity such as racial, ethnic, gender, age, religious, class, national or personal identity. Using a South African example, explain how majority and minority identities can change depending on the situation or context. Explain why stereotypes, prejudice or discrimination can make intercultural communication ineffective, and suggest ONE way an individual can communicate more effectively in such situations. Define the process of social change and provide an example of this process. Discuss the following early social theorists’ ideas about social change: Max Weber Karl Marx Emile Durkheim Charles Darwin Describe the role of the mass media in the modernisation process. QUESTION 1 Read the scenario below and answer questions that follow. The manager of a US-based multinational coffee company which recently opened a franchise in Uganda, claims their company is going to teach Ugandans not only how to make coffee, but about civilisation. Since American culture is the best in the world. Before going to Uganda, the manager believed that all Africans use an indirect style of communication and show respect towards elders. However, after a month in Uganda, the manager found out that some Ugandans do not respect elders, while others prefer a direct style of communication and some even used an indirect style. The company claims that they have experienced communication problems, due to its misunderstanding of African culture. As an intercultural communication expert, you have been invited to assist the company to overcome its communication challenges. 1.1 Define the following barriers to intercultural communication and provide examples from the scenario above: 1.1.1 Ethnocentrism (5) 1.1.2 Stereotyping (5) 1.2 Explain what is meant by “culture is dynamic and heterogenous’’ and provide examples from the scenario above to support your answer. (5) QUESTION 2 2.1 Discuss the following stages in minority identity development and provide examples from your own experience: 2.1.1 Unexamined identity (5) 2.1.2 Integration (5) 2.2 Discuss stage 3: Resistance, in majority identity development and provide examples from your own experience. (5) [30] Downloaded by Pied Zulu () lOMoARcPSD| COM2603 MAY/JUNE 2023 [TURN OVER] 3 SECTION B: DEVELOPMENT COMMUNICATION QUESTION 1 1.1 Define the following concepts and provide your own examples: 1.1.1 Diffusion of innovations (2) 1.1.2 Opinion leader (2) 1.1.3 Change agent (2) 1.2 Discuss the five characteristics associated with the rate of adoption of an innovation and provide relevant examples. (5X2=10) QUESTION 2 2.1 Explain what is meant by “little” media and provide an example thereof. (3) 2.2 Define folk media and provide an example. (2) 2.3 Explain the advantages of using folk media in development. (4) [25] SECTION C: HEALTH COMMUNICATION QUESTION 1 1.1 Provide a definition of informed consent from a patient’s perspective. (3) 1.2 Explain what is meant by ethical dilemmas (in medical cases) and provide a practical medical example of such to expand your discussion. (3) 1.3 Provide a definition of morals from a medical perspective. (3) 1.4 Provide a definition of ethics from a medical perspective. (3) Downloaded by Pied Zulu () lOMoARcPSD| 4 COM2603 MAY/JUNE 2023 QUESTION 2 Refer to the model depicted below, before attempting to answer the questions that follow. SOURCE: University of South Africa 2008:196. 2.1 Name the communication model presented above. (1) 2.2 Provide an explanation/summary of the model. (4) 2.3 Provide an explanation of the four main types of relationships that occur in health care settings, with practical examples of each relationship, as illustrated in the model above. (8) Discuss the use of mass media in development in the following areas: The radio and development The press and development Film and development Television and development Find a health communication campaign that employs a patient centred approach by addressing diversities in patients, including culture, language and health literacy. The campaign should educate people about a specific health matter. Look for a health campaign that effectively disseminates health education about an illness to its audience and explain how it adopted a patient centred approach. Name the health campaign. Define health communication, including aspects such as message content, health promotion, selection of media and target audience. Explain how these elements were utilised in your selected campaign to promote health education. Provide a summary of the campaign. Explain what the campaign is about, what illness it educates people about, why this is important, whether there was an outbreak that required an educational campaign, and who the campaign targeted including specific age groups. Define and explain what an outcomes approach to patient healthcare entails. Explain how the selected campaign incorporated a patient centred approach in its education efforts. For example, explain whether it considered cultural aspects, herbal remedies, social well being, mental health, patient diversities, language differences, or used simple medical communication. Provide examples from the campaign to support your discussion. Provide a summary of the therapeutic model. Explain the following tenets of the model: Empathy Positive regard Congruence Discuss the five characteristics associated with the rate of adoption of an innovation and provide relevant examples Explain what is meant by little media and provide an example thereof Define folk media and provide an example Explain the advantages of using folk media in development Provide a definition of informed consent from a patient’s perspective Explain what is meant by ethical dilemmas in medical cases and provide a practical medical example to expand your discussion Provide a definition of morals from a medical perspective Provide a definition of ethics from a medical perspective Refer to the model depicted below before attempting to answer the questions that follow Name the communication model presented above Provide an explanation or summary of the model Provide an explanation of the four main types of relationships that occur in health care settings with practical examples of each relationship as illustrated in the model above