MNM3701
Assignment 1 Semester 1 2026
Unique number:
Due Date: March 2026
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1 INTRODUCTION .......................................................................................................3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ...............................3
2.1 INTERNAL ENVIRONMENT...............................................................................3
2.1.1 Mission .........................................................................................................4
2.1.2 Resources ....................................................................................................4
2.1.3 Business offering..........................................................................................6
RECOMMENDATIONS ................................................................................................6
2.2 EXTERNAL ENVIRONMENT .............................................................................7
2.2.1 Technological ...............................................................................................7
2.2.2 Competitive ..................................................................................................8
2.2.3 Political .........................................................................................................9
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1 INTRODUCTION ...................................................................................................... 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION .............................. 3
2.1 INTERNAL ENVIRONMENT .............................................................................. 3
2.1.1 Mission ........................................................................................................ 4
2.1.2 Resources ................................................................................................... 4
2.1.3 Business offering ......................................................................................... 6
RECOMMENDATIONS ................................................................................................ 6
2.2 EXTERNAL ENVIRONMENT ............................................................................. 7
2.2.1 Technological .............................................................................................. 7
2.2.2 Competitive.................................................................................................. 8
2.2.3 Political ........................................................................................................ 9
2.2.4 Economic ..................................................................................................... 9
RECOMMENDATIONS .............................................................................................. 10
2.3 SWOT ANALYSIS ............................................................................................ 11
RECOMMENDATIONS .............................................................................................. 13
3 ANALYSIS OF MARKETS AND CUSTOMERS ......................................................... 14
3.1 ANALYSIS OF MARKETS ............................................................................... 14
RECOMMENDATIONS .............................................................................................. 15
3.2 ANALYSIS OF CUSTOMERS .......................................................................... 16
RECOMMENDATIONS .............................................................................................. 17
4 CONCLUSION ........................................................................................................ 18
5 LIST OF REFERENCES ......................................................................................... 18
, For additional support +27 81 278 3372
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1. INTRODUCTION
G and E Automotive and Diagnostic is a mobile vehicle servicing business that does
not operate from a fixed workshop. The company travels to customers and offers
services such as minor and major vehicle servicing, vehicle diagnostics, fault finding,
and quality inspections. This marketing plan presents an understanding of the
market environment and explains the steps that can help the business achieve the
goals set by the marketing managers. Marketing plays an important role because it
helps the organisation align its activities with its business objectives and growth
plans. This portfolio builds on the first two assignments which introduced the
company and discussed the key parts of a marketing plan. It now explores the
business in greater detail by examining market segmentation, target customers,
positioning, marketing objectives, and the type of support needed to promote the
services. The plan also explains the marketing strategies, programmes, performance
measures, and implementation controls that can guide the business towards
practical and profitable marketing decisions.
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Every business operates within internal and external environments that influence
how it functions. Internal factors are within the organisation’s control and include its
strengths and weaknesses. External factors exist outside the organisation and
cannot be controlled. These include opportunities that may help the business grow
and threats that may negatively affect its success.
.
2.1. INTERNAL ENVIRONMENT
The internal environment is those elements directly affecting the business through
daily activities. The mission of GEAD is as follows: To become successful and
always be a step ahead of our competitors, by being professional and
knowledgeable in all aspects within the motor industry (GEAD). The mission also
states that they try to achieve a fix right first time.
Assignment 1 Semester 1 2026
Unique number:
Due Date: March 2026
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1 INTRODUCTION .......................................................................................................3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ...............................3
2.1 INTERNAL ENVIRONMENT...............................................................................3
2.1.1 Mission .........................................................................................................4
2.1.2 Resources ....................................................................................................4
2.1.3 Business offering..........................................................................................6
RECOMMENDATIONS ................................................................................................6
2.2 EXTERNAL ENVIRONMENT .............................................................................7
2.2.1 Technological ...............................................................................................7
2.2.2 Competitive ..................................................................................................8
2.2.3 Political .........................................................................................................9
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1 INTRODUCTION ...................................................................................................... 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION .............................. 3
2.1 INTERNAL ENVIRONMENT .............................................................................. 3
2.1.1 Mission ........................................................................................................ 4
2.1.2 Resources ................................................................................................... 4
2.1.3 Business offering ......................................................................................... 6
RECOMMENDATIONS ................................................................................................ 6
2.2 EXTERNAL ENVIRONMENT ............................................................................. 7
2.2.1 Technological .............................................................................................. 7
2.2.2 Competitive.................................................................................................. 8
2.2.3 Political ........................................................................................................ 9
2.2.4 Economic ..................................................................................................... 9
RECOMMENDATIONS .............................................................................................. 10
2.3 SWOT ANALYSIS ............................................................................................ 11
RECOMMENDATIONS .............................................................................................. 13
3 ANALYSIS OF MARKETS AND CUSTOMERS ......................................................... 14
3.1 ANALYSIS OF MARKETS ............................................................................... 14
RECOMMENDATIONS .............................................................................................. 15
3.2 ANALYSIS OF CUSTOMERS .......................................................................... 16
RECOMMENDATIONS .............................................................................................. 17
4 CONCLUSION ........................................................................................................ 18
5 LIST OF REFERENCES ......................................................................................... 18
, For additional support +27 81 278 3372
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1. INTRODUCTION
G and E Automotive and Diagnostic is a mobile vehicle servicing business that does
not operate from a fixed workshop. The company travels to customers and offers
services such as minor and major vehicle servicing, vehicle diagnostics, fault finding,
and quality inspections. This marketing plan presents an understanding of the
market environment and explains the steps that can help the business achieve the
goals set by the marketing managers. Marketing plays an important role because it
helps the organisation align its activities with its business objectives and growth
plans. This portfolio builds on the first two assignments which introduced the
company and discussed the key parts of a marketing plan. It now explores the
business in greater detail by examining market segmentation, target customers,
positioning, marketing objectives, and the type of support needed to promote the
services. The plan also explains the marketing strategies, programmes, performance
measures, and implementation controls that can guide the business towards
practical and profitable marketing decisions.
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Every business operates within internal and external environments that influence
how it functions. Internal factors are within the organisation’s control and include its
strengths and weaknesses. External factors exist outside the organisation and
cannot be controlled. These include opportunities that may help the business grow
and threats that may negatively affect its success.
.
2.1. INTERNAL ENVIRONMENT
The internal environment is those elements directly affecting the business through
daily activities. The mission of GEAD is as follows: To become successful and
always be a step ahead of our competitors, by being professional and
knowledgeable in all aspects within the motor industry (GEAD). The mission also
states that they try to achieve a fix right first time.
