HNF 444 Exam 2 Questions With
Accurate Answers
1. Define marketing and how does it differ from advertising? - ANSWER
Marketing refers to:
• All the characteristics of the product/service that are to be sold or exchanged.
• It is a collection of tangible and intangible attributes.
2. Describe the 4 P's of marketing? Product/ service - ANSWER what do you
offer
2. Describe the 4 P's of marketing? Place - ANSWER who will you market to and
where
2. Describe the 4 P's of marketing? Price - ANSWER what price do you charge
2. Describe the 4 P's of marketing? Promotion - ANSWER how do you promote
yourself?
Successful marketers:
o get the right product.
o to the right place .
o at the right time .
o for the right price.
3. What do RDN's market? - ANSWER o RDN = nutrition expert.
o Bound by ethical standards.
• Confidentiality (HIPAA).
• Do no harm. (Supplements, Weight loss, Diets?)
• MNT-the use of various nutrition services to treat an illness or condition. It
implies treatment, healing.
Psychoeducation/Counseling/Coaching- give information that helps change
belief systems.
Dietary Analysis, fat analysis, sports nutrition, weight loss
4. Describe ethical standards a RDN should be cognizant of (HIPAA and do no
harm). - ANSWER o Bound by ethical standards.
• Confidentiality (HIPAA).
• Do no harm. (Supplements, Weight loss, Diets?)
,5. How do recipients benefit from services from a RDN? - ANSWER • What will
the client get if they use your product/service?
o Improved Health.
o Decreased risk.
o Increased knowledge.
o Maximized performance.
• Necessary for promotion and price.
6. Describe considerations of a place for nutrition counseling? - ANSWER -
Place.
o Health providers, gatekeepers, therapists, patients.
- Actual setting.
o Accessibility.
o Bus line.
o Size friendly.
o Hours.
o Magazines.
7. List expenses to consider for a private practice? - ANSWER • Time
• Effort
• Expenses
o Rent, insurance, daycare, journals, books, phone, fax, business cards,
computer, office supplies, licensing, conferences, advertising, internet, yellow
pages, etc.
8. How would you determine your price for private practice? - ANSWER •
Expertise.
• Discounts- Sr. citizens, student, low income.
• What will the market bear?
o NYC $200/hr.
o East Lansing $125/hr $95/f/up.
9. How do you gain credibility when marketing yourself? - ANSWER o
Professional Presence.
o 3 C's:
♣ Comfortable, Competent, Confident.
♣ Attitude that generates trust.
10. List ways to promote yourself for private practice. - ANSWER • Personal
o 1:1
o Networking
o Business cards at meetings
,o Thank you notes
• Media
o Social media, Internet, Direct mail, Public speaking
11. What does it take to be successful in private practice? - ANSWER • Courage
to take initiative.
• Competence and confidence.
• Enthusiasm, good attitude.
• Problem solving ability.
• Maturity.
o Can react calmly to pressure.
o Professional presence.
show me the insurance money - ANSWER • No uniformity with regard to benefits,
billing and reimbursement to RDN.
• Need NPI (National Provided Identifier).
o A unique 10 digit identification number.
• Credentialing with insurance company
o For some being licensed (or registered) will suffice
o Some may work for a physician practice that is credentialed
o Some want evidence of experience and other criteria
12. Would you accept insurance payment for private counseling and why or why
not? - ANSWER
13. What are the requirements for receiving insurance money?
a. What is NPI? - ANSWER Need NPI (National Provided Identifier).
o A unique 10 digit identification number.
• Credentialing with insurance company
o For some being licensed (or registered) will suffice
o Some may work for a physician practice that is credentialed
o Some want evidence of experience and other criteria
14. What are the requirements when billing insurance companies? - ANSWER •
Are referrals needed?
• What types of referrals or diagnoses are covered?
• Collecting copays?
• Limits on visits?
• Bill for your customary charge—and plan for what is reimbursed.
Describe and identify types of the following codes (do not need to know
numbers)
, CPT codes - ANSWER Procedure: Medical Nutrition Therapy Codes.
• Current Procedural Terminology), a numeric coding system maintained by the
American Medical Association.
• Nutrition codes.
o MNT initial assessment and intervention, individual.
o Group medical nutrition therapy, each 30 minutes.
- Education and training for diabetes self-management education training.
Describe and identify types of the following codes (do not need to know
numbers)
ICD-10 codes - ANSWER International Classification of Diseases
Disease and Medical
• 250.02 Type II Diabetes, uncontrolled.
• 260 Kwashiorkor.
• 263.9 Unspecified Protein -Calorie Malnutrition.
• 278 Obesity.
• 401 Essential Hypertension.
• 410 Acute Myocardial Infarction.
• 531 Gastric Ulcer.
Describe and identify types of the following codes (do not need to know
numbers)
HCPCS codes - ANSWER Healthcare Common Procedural Coding System
(Medicare/Medicaid).
• Level I.
o Codes for Medical Services and Procedures.
• Level I.
o Standardized coding system that is used primarily to identify products,
supplies, and services not included in the CPT codes.
• B4102 Enteral formula for adults
16. If you want to go into private practice, what would you consider? - ANSWER
1. Keep your day job
o See if private practice is viable.
2. Rent space.
o % of billable time.
Accurate Answers
1. Define marketing and how does it differ from advertising? - ANSWER
Marketing refers to:
• All the characteristics of the product/service that are to be sold or exchanged.
• It is a collection of tangible and intangible attributes.
2. Describe the 4 P's of marketing? Product/ service - ANSWER what do you
offer
2. Describe the 4 P's of marketing? Place - ANSWER who will you market to and
where
2. Describe the 4 P's of marketing? Price - ANSWER what price do you charge
2. Describe the 4 P's of marketing? Promotion - ANSWER how do you promote
yourself?
Successful marketers:
o get the right product.
o to the right place .
o at the right time .
o for the right price.
3. What do RDN's market? - ANSWER o RDN = nutrition expert.
o Bound by ethical standards.
• Confidentiality (HIPAA).
• Do no harm. (Supplements, Weight loss, Diets?)
• MNT-the use of various nutrition services to treat an illness or condition. It
implies treatment, healing.
Psychoeducation/Counseling/Coaching- give information that helps change
belief systems.
Dietary Analysis, fat analysis, sports nutrition, weight loss
4. Describe ethical standards a RDN should be cognizant of (HIPAA and do no
harm). - ANSWER o Bound by ethical standards.
• Confidentiality (HIPAA).
• Do no harm. (Supplements, Weight loss, Diets?)
,5. How do recipients benefit from services from a RDN? - ANSWER • What will
the client get if they use your product/service?
o Improved Health.
o Decreased risk.
o Increased knowledge.
o Maximized performance.
• Necessary for promotion and price.
6. Describe considerations of a place for nutrition counseling? - ANSWER -
Place.
o Health providers, gatekeepers, therapists, patients.
- Actual setting.
o Accessibility.
o Bus line.
o Size friendly.
o Hours.
o Magazines.
7. List expenses to consider for a private practice? - ANSWER • Time
• Effort
• Expenses
o Rent, insurance, daycare, journals, books, phone, fax, business cards,
computer, office supplies, licensing, conferences, advertising, internet, yellow
pages, etc.
8. How would you determine your price for private practice? - ANSWER •
Expertise.
• Discounts- Sr. citizens, student, low income.
• What will the market bear?
o NYC $200/hr.
o East Lansing $125/hr $95/f/up.
9. How do you gain credibility when marketing yourself? - ANSWER o
Professional Presence.
o 3 C's:
♣ Comfortable, Competent, Confident.
♣ Attitude that generates trust.
10. List ways to promote yourself for private practice. - ANSWER • Personal
o 1:1
o Networking
o Business cards at meetings
,o Thank you notes
• Media
o Social media, Internet, Direct mail, Public speaking
11. What does it take to be successful in private practice? - ANSWER • Courage
to take initiative.
• Competence and confidence.
• Enthusiasm, good attitude.
• Problem solving ability.
• Maturity.
o Can react calmly to pressure.
o Professional presence.
show me the insurance money - ANSWER • No uniformity with regard to benefits,
billing and reimbursement to RDN.
• Need NPI (National Provided Identifier).
o A unique 10 digit identification number.
• Credentialing with insurance company
o For some being licensed (or registered) will suffice
o Some may work for a physician practice that is credentialed
o Some want evidence of experience and other criteria
12. Would you accept insurance payment for private counseling and why or why
not? - ANSWER
13. What are the requirements for receiving insurance money?
a. What is NPI? - ANSWER Need NPI (National Provided Identifier).
o A unique 10 digit identification number.
• Credentialing with insurance company
o For some being licensed (or registered) will suffice
o Some may work for a physician practice that is credentialed
o Some want evidence of experience and other criteria
14. What are the requirements when billing insurance companies? - ANSWER •
Are referrals needed?
• What types of referrals or diagnoses are covered?
• Collecting copays?
• Limits on visits?
• Bill for your customary charge—and plan for what is reimbursed.
Describe and identify types of the following codes (do not need to know
numbers)
, CPT codes - ANSWER Procedure: Medical Nutrition Therapy Codes.
• Current Procedural Terminology), a numeric coding system maintained by the
American Medical Association.
• Nutrition codes.
o MNT initial assessment and intervention, individual.
o Group medical nutrition therapy, each 30 minutes.
- Education and training for diabetes self-management education training.
Describe and identify types of the following codes (do not need to know
numbers)
ICD-10 codes - ANSWER International Classification of Diseases
Disease and Medical
• 250.02 Type II Diabetes, uncontrolled.
• 260 Kwashiorkor.
• 263.9 Unspecified Protein -Calorie Malnutrition.
• 278 Obesity.
• 401 Essential Hypertension.
• 410 Acute Myocardial Infarction.
• 531 Gastric Ulcer.
Describe and identify types of the following codes (do not need to know
numbers)
HCPCS codes - ANSWER Healthcare Common Procedural Coding System
(Medicare/Medicaid).
• Level I.
o Codes for Medical Services and Procedures.
• Level I.
o Standardized coding system that is used primarily to identify products,
supplies, and services not included in the CPT codes.
• B4102 Enteral formula for adults
16. If you want to go into private practice, what would you consider? - ANSWER
1. Keep your day job
o See if private practice is viable.
2. Rent space.
o % of billable time.
