MARKETING EXAM 3 QUESTIONS AND
ANSWERS GRADED A+ 2026
What are the 3 Examples of a *Product*? - ANS • *G*ood
• *S*ervice
• *I*dea
(or a *combination* of two or more of these).
A Product *also Includes*? - ANS *Supporting Services*:
→ *I*nstallations
→ *G*uarantees
→ *W*arranties
3 Examples of a Product
*Goods* - ANS • A *Tangible, Physical* Entity
→ iPod
3 Examples of a Product
*Services* - ANS • An *INtangible*, result of application of *human* and *mechanical efforts
to people* or objects (hybrids)
→ Bono
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 1
,3 Examples of a Product
*Ideas* - ANS • *C*oncept
• *P*hilosophy
• *I*mage
• *I*ssue
→ SADD
What are the 2 *Product Types* - ANS • *C*onsumer Products
• *B*usiness Products
Product Types
*Consumer Products* - ANS • Purchased to *satisfy personal* and *family needs* and are
*classified* according to *how buyers generally behave* when *purchasing* them.
→ *Targeted to Actual End User*
*TYPES* of *Consumer Products* - ANS • *C*onvenience Products
• *S*hopping Products
• *S*pecialty Products
• *U*nsought Products
TYPES of Consumer Products
*Convenience Products* - ANS • Things you *buy all the time*
→ Relatively *Inexpensive*
→ *Frequent*
TYPES of Consumer Products
*Shopping Products* - ANS *More Effort* in Planning/Purchasing
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 2
, TYPES of Consumer Products
*Specialty Products* - ANS *Unique Characteristics* you *won't find* in *another brand*
TYPES of Consumer Products
*Unsought Products* - ANS Products you *need quickly* and *don't put much time* into
figuring out *which company is best*
→ *Tow Truck*
→ Emergency Room
→ Found Mostly in Services
→ We (marketers) should aim to *convert unsought* goods *to sought* goods
Product Types
*Business Products* - ANS • Purchased to use for:
→ *O*perations
→ *R*esell
→ *M*anufacture of other products
→ Most *products produced* in the *U.S.* are for businesses*
*TYPES* of *Business Products* - ANS • *I*nstallations
• *B*usiness Services
• *R*aw Materials
• *C*omponent Parts
• *M*RO Supplies
→ Maintenance
→ Repair
→ Operations
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 3
ANSWERS GRADED A+ 2026
What are the 3 Examples of a *Product*? - ANS • *G*ood
• *S*ervice
• *I*dea
(or a *combination* of two or more of these).
A Product *also Includes*? - ANS *Supporting Services*:
→ *I*nstallations
→ *G*uarantees
→ *W*arranties
3 Examples of a Product
*Goods* - ANS • A *Tangible, Physical* Entity
→ iPod
3 Examples of a Product
*Services* - ANS • An *INtangible*, result of application of *human* and *mechanical efforts
to people* or objects (hybrids)
→ Bono
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 1
,3 Examples of a Product
*Ideas* - ANS • *C*oncept
• *P*hilosophy
• *I*mage
• *I*ssue
→ SADD
What are the 2 *Product Types* - ANS • *C*onsumer Products
• *B*usiness Products
Product Types
*Consumer Products* - ANS • Purchased to *satisfy personal* and *family needs* and are
*classified* according to *how buyers generally behave* when *purchasing* them.
→ *Targeted to Actual End User*
*TYPES* of *Consumer Products* - ANS • *C*onvenience Products
• *S*hopping Products
• *S*pecialty Products
• *U*nsought Products
TYPES of Consumer Products
*Convenience Products* - ANS • Things you *buy all the time*
→ Relatively *Inexpensive*
→ *Frequent*
TYPES of Consumer Products
*Shopping Products* - ANS *More Effort* in Planning/Purchasing
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 2
, TYPES of Consumer Products
*Specialty Products* - ANS *Unique Characteristics* you *won't find* in *another brand*
TYPES of Consumer Products
*Unsought Products* - ANS Products you *need quickly* and *don't put much time* into
figuring out *which company is best*
→ *Tow Truck*
→ Emergency Room
→ Found Mostly in Services
→ We (marketers) should aim to *convert unsought* goods *to sought* goods
Product Types
*Business Products* - ANS • Purchased to use for:
→ *O*perations
→ *R*esell
→ *M*anufacture of other products
→ Most *products produced* in the *U.S.* are for businesses*
*TYPES* of *Business Products* - ANS • *I*nstallations
• *B*usiness Services
• *R*aw Materials
• *C*omponent Parts
• *M*RO Supplies
→ Maintenance
→ Repair
→ Operations
@COPYRIGHT 2026/2027 ALLRIGHTS RESERVED 3
