BUS 401 CH 7 || Answers 100% Rated Correct.
How was Netflix able to outperform both Hulu and Amazon?
A. by focusing its resources on buying classic blockbusters movies
B. by expanding its content streaming to include foreign markets
C. by expanding from content streaming to theatrical releases and cable content
D. by focusing its resources on producing high-quality content for content streaming correct
answers D
Which of the following accurately describes how Netflix used innovation to gain a competitive
advantage?
A. Netflix moved from content development to upgrading its data analytics to provide faster
online streaming.
B. Netflix applied big data analytics to its user preferences to provide highly personalized
viewing recommendations.
C. Netflix moved from online streaming to online DVD rentals via the Internet.
D. Netflix applied first mover advantages to lock up talent needed to produce original content for
DVD rentals and online streaming. correct answers B
,The typical four-step innovation process begins with
A. the modification and recombination of an existing product or process.
B. the presentation of an idea as findings derived from basic research.
C. the commercialization of an invention by entrepreneurs.
D. a competitor's attempt to imitate an innovation. correct answers B
A _____ is best described as a form of intellectual property that gives the inventor exclusive
rights to benefit from commercializing a technology for a specified time period in exchange for
public disclosure of the underlying idea.
A. patent
B. promissory note
C. franchise
D. royalty correct answers A
When TrueHeal Pharma Inc. released a new drug to treat insomnia, its chemical composition was
disclosed at the back of the drug's cover. However, any attempts by competitors to copy the
chemical composition would result in infringement of TrueHeal Pharma's intellectual property
rights. Thus, the drug is protected by a
,A. promissory bill.
B. patent.
C. franchise.
D. royalty. correct answers B
In the United States, the time period for the right to exclude others from the use of a patented
technology is _____ from the filing date of a patent application.
A. 20 years
B. 25 months
C. 15 months
D. 25 years correct answers A
_____ is best described as the commercialization of any new product, process, or the
modification and recombination of existing ones.
A. Direct imitation
B. Mass customization
, C. Innovation
D. Headhunting correct answers C
As a research scholar, Ricardo had built a helicam as part of his project. The helicam could
capture aerial images. Realizing the potential use of this product in movie production and
military and rescue operations, he started a new venture where he could customize these
helicams to fit the specific needs of the buyers and sell them. Ricardo can be best described as
a(n)
A. entrepreneur.
B. category captain.
C. franchisor.
D. early adopter. correct answers A
An intrapreneur is described as a person who
A. restricts changes within an organization.
B. innovates within existing companies.
C. introduces new products or services by starting his or her own ventures.
How was Netflix able to outperform both Hulu and Amazon?
A. by focusing its resources on buying classic blockbusters movies
B. by expanding its content streaming to include foreign markets
C. by expanding from content streaming to theatrical releases and cable content
D. by focusing its resources on producing high-quality content for content streaming correct
answers D
Which of the following accurately describes how Netflix used innovation to gain a competitive
advantage?
A. Netflix moved from content development to upgrading its data analytics to provide faster
online streaming.
B. Netflix applied big data analytics to its user preferences to provide highly personalized
viewing recommendations.
C. Netflix moved from online streaming to online DVD rentals via the Internet.
D. Netflix applied first mover advantages to lock up talent needed to produce original content for
DVD rentals and online streaming. correct answers B
,The typical four-step innovation process begins with
A. the modification and recombination of an existing product or process.
B. the presentation of an idea as findings derived from basic research.
C. the commercialization of an invention by entrepreneurs.
D. a competitor's attempt to imitate an innovation. correct answers B
A _____ is best described as a form of intellectual property that gives the inventor exclusive
rights to benefit from commercializing a technology for a specified time period in exchange for
public disclosure of the underlying idea.
A. patent
B. promissory note
C. franchise
D. royalty correct answers A
When TrueHeal Pharma Inc. released a new drug to treat insomnia, its chemical composition was
disclosed at the back of the drug's cover. However, any attempts by competitors to copy the
chemical composition would result in infringement of TrueHeal Pharma's intellectual property
rights. Thus, the drug is protected by a
,A. promissory bill.
B. patent.
C. franchise.
D. royalty. correct answers B
In the United States, the time period for the right to exclude others from the use of a patented
technology is _____ from the filing date of a patent application.
A. 20 years
B. 25 months
C. 15 months
D. 25 years correct answers A
_____ is best described as the commercialization of any new product, process, or the
modification and recombination of existing ones.
A. Direct imitation
B. Mass customization
, C. Innovation
D. Headhunting correct answers C
As a research scholar, Ricardo had built a helicam as part of his project. The helicam could
capture aerial images. Realizing the potential use of this product in movie production and
military and rescue operations, he started a new venture where he could customize these
helicams to fit the specific needs of the buyers and sell them. Ricardo can be best described as
a(n)
A. entrepreneur.
B. category captain.
C. franchisor.
D. early adopter. correct answers A
An intrapreneur is described as a person who
A. restricts changes within an organization.
B. innovates within existing companies.
C. introduces new products or services by starting his or her own ventures.
