What is psychology? - Answers the study of mind and behavior
color therapy - Answers the idea that colors can influence mood, emotions and even behaviors
UX/UI - Answers UX: how the user feels and functions
UI: how the user sees and touches
Additional Forms of Psychology:
-Aviation? - Answers studies how pilots, air traffic controllers, and passengers think and behave,
aiming to improve flight safety, performance, and decision making
cyber psychology? - Answers how people interact with technology and online environments,
including social media behavior, online addiction, and digital communication
environmental psychology - Answers looks at how our surroundings like buildings, cities, or nature-
affect our thoughts, feelings, and behavior
environmental psychology - Answers looks at how surroundings like buildings cities or nature affects
our thoughts, feelings and behavior
forensic psychology - Answers applies psychology to the legal system including criminal profiling,
witness reliability, jury behavior, and rehabilitation of offenders
Indigenous Psychology - Answers psychological theories and practices in indigenous cultures,
traditions, and ways of knowing
military psychology - Answers deals with mental health, performance, and well being of military
personnel, as well as leadership, stress, and resilience
Critical Psychology - Answers questions mainstream psychology, emphasizing social justice, power
dynamics, culture, and societal influences on behavior
consumer psychology - Answers studies why people buy products or services, including decision-
making, motivation, and brand perception
economic psychology - Answers explores how psychological factors affect financial decisions,
spending, saving, and economic behavior
philosophical psychology - Answers investigates deep questions about the mind, consciousness, free
will, and human nature from a philosophical perspective
Sport Pyschology - Answers focuses on the mental aspects of sports performance, motivation,
teamwork, and coping with pressure or injury
common research approaches
-surveys? - Answers People complete a questionnaire on any topic of interest, individuals answer the
survey
focus group - Answers gather a few individuals to discuss a topic
interview - Answers people are asked questions by another person (ex. face to face), over the phone;
or other forms of remote technology
content analysis - Answers people examine content and generate themes and insights (social media)
Observation - Answers observe specific environments, count the occurrences or instances (don't
involve human contact)
Three levels to study issues - Answers -lower: involves the biological (genes, hormones)
-Middle: involves individual differences (between people)
-Higher: Cultural and social (the environmental influences media, politics, religion)
how would you study aggression within each level? - Answers lower: measuring testosterone or
cortisol , brain imaging, genetic studies
middle: surveys and questionaires (personality traits, anger scales)
higher: media exposure, peer influence, social norms
how would you study menopause within each level? - Answers lower: estrogen and progesterone,
hormone changes
middle: stress levels, lifestyle
higher: society shapes the experience
Nature vs. Nurture - Answers Do genes (nature) or environmental factors (nurture) contribute more
to a person's being?
free will vs determinism - Answers do we freely choose our actions or is behavior caused by things
outside our control?
Accuracy vs. Inaccuracy - Answers To what extent are humans good information processors?