MKT 400 Consumer Behaviour Midterm Exam
Questions With Correct Answers
What |is |Consumer |Behaviour? |- |CORRECT |ANSWER✔✔-Set |of |value-seeking |activities |that |
take |place |as |people |go |about |addressing |realized |needs.
What |is |the |Basic |Consumption |Process? |- |CORRECT |ANSWER✔✔-The |several |stages |a |
consumer |goes |through |before |purchasing |a |product |or |service.
What |are |the |Steps |to |the |Basic |Consumption |Process? |- |CORRECT |ANSWER✔✔-1) |Need
2)Information |gathering/search
3)Evaluation |of |alternatives
4)Purchase |of |products/service
5)Post |purchase |evaluation
What |are |some |disciplines |related |to |consumer |behaviour? |- |CORRECT |ANSWER✔✔-- |
economics
- |neuroscience
- |statistics
- |psychology
- |sociology
-management
-history
-finance
-anthropology
-political |science
, -law
What |is |a |target |market? |- |CORRECT |ANSWER✔✔-the |segment |a |company |will |serve |with |a |
specific |marketing |mix.
What |are |the |Different |Target |Market |Approaches? |- |CORRECT |ANSWER✔✔-1) |
Undifferentiated |Marketing
2)Niche/Concentrated |Marketing
3) |Differentiated |Marketing
Describe |the |undifferentiated |target |marketing |approach. |- |CORRECT |ANSWER✔✔-Selling |the |
same |basic |products |in |high |volume |to |a |very |large |market |segment, |where |consumer |needs |
are |not |specific.
Describe |the |differentiated |marketing |approach. |- |CORRECT |ANSWER✔✔-Serving |multiple |
market |segments, |each |with |a |unique |product |offering, |matching |the |product |to |the |segment.
Describe |the |Niche/Concentrated |Marketing |Approach. |- |CORRECT |ANSWER✔✔-Concentrating
|all |marketing |efforts |on |a |small |but |specific |and |well |defined |segment |of |the |population.
What |are |the |types |of |orientations? |- |CORRECT |ANSWER✔✔-1)Consumer |Orientation
2)Market |Orientation
What |is |Consumer |Orientation? |- |CORRECT |ANSWER✔✔-way |of |doing |business |in |which |the |
actions |and |decision |making |of |the |institution |prioritize |consumer |value |and |satisfaction |above
|all |other |concerns
What |is |Market |Orientation? |- |CORRECT |ANSWER✔✔-organizational |culture |that |embodies |
the |importance |of |creating |value |for |customers |among |all |employees
Questions With Correct Answers
What |is |Consumer |Behaviour? |- |CORRECT |ANSWER✔✔-Set |of |value-seeking |activities |that |
take |place |as |people |go |about |addressing |realized |needs.
What |is |the |Basic |Consumption |Process? |- |CORRECT |ANSWER✔✔-The |several |stages |a |
consumer |goes |through |before |purchasing |a |product |or |service.
What |are |the |Steps |to |the |Basic |Consumption |Process? |- |CORRECT |ANSWER✔✔-1) |Need
2)Information |gathering/search
3)Evaluation |of |alternatives
4)Purchase |of |products/service
5)Post |purchase |evaluation
What |are |some |disciplines |related |to |consumer |behaviour? |- |CORRECT |ANSWER✔✔-- |
economics
- |neuroscience
- |statistics
- |psychology
- |sociology
-management
-history
-finance
-anthropology
-political |science
, -law
What |is |a |target |market? |- |CORRECT |ANSWER✔✔-the |segment |a |company |will |serve |with |a |
specific |marketing |mix.
What |are |the |Different |Target |Market |Approaches? |- |CORRECT |ANSWER✔✔-1) |
Undifferentiated |Marketing
2)Niche/Concentrated |Marketing
3) |Differentiated |Marketing
Describe |the |undifferentiated |target |marketing |approach. |- |CORRECT |ANSWER✔✔-Selling |the |
same |basic |products |in |high |volume |to |a |very |large |market |segment, |where |consumer |needs |
are |not |specific.
Describe |the |differentiated |marketing |approach. |- |CORRECT |ANSWER✔✔-Serving |multiple |
market |segments, |each |with |a |unique |product |offering, |matching |the |product |to |the |segment.
Describe |the |Niche/Concentrated |Marketing |Approach. |- |CORRECT |ANSWER✔✔-Concentrating
|all |marketing |efforts |on |a |small |but |specific |and |well |defined |segment |of |the |population.
What |are |the |types |of |orientations? |- |CORRECT |ANSWER✔✔-1)Consumer |Orientation
2)Market |Orientation
What |is |Consumer |Orientation? |- |CORRECT |ANSWER✔✔-way |of |doing |business |in |which |the |
actions |and |decision |making |of |the |institution |prioritize |consumer |value |and |satisfaction |above
|all |other |concerns
What |is |Market |Orientation? |- |CORRECT |ANSWER✔✔-organizational |culture |that |embodies |
the |importance |of |creating |value |for |customers |among |all |employees
