A company's "macro-environment" refers to - Answersthe strategically relevant factors outside a
company's industry boundaries—economic conditions, political factors, socio-cultural forces,
technological factors, environmental factors, and legal/regulatory conditions.
principal components of strategic significance in the PESTEL analysis - AnswersA. Political factors
including the extent to which government intervenes in the economy
B. Economic conditions that include the general economic climate and specific factors such as interest
rates, inflation rate, and unemployment rate, as well as conditions in the stock and bond markets that
can affect consumer confidence
C. Socio-cultural forces including societal values, attitudes, cultural factors, and lifestyles that impact
business
D. Technological factors includes the pace of change and technical developments that have the
potential for impacting society
major questions to ask in thinking strategically about industry and competitive conditions in a given
industry - Answers-What strategic moves are rivals likely to make next?
-What are the industry's key factors for future competitive success?
-Is the outlook for the industry conducive to providing attractive profitability?
-What are the driving forces in the industry, and what impact will these changes have on competitive
intensity and industry profitability?
Thinking strategically about the industry and competitive environment involves in-depth analysis and
evaluation of such consideration as - Answersthe market positions of industry rivals and their relative
strength, and the competitive forces rivals are facing and what impact they will have on competitive
intensity and industry profitability.
The most powerful and widely used tool for diagnosing the principle competitive pressures in a
market is the - AnswersFive Forces Model
The competitive pressures on companies within an industry comes from those: - Answers-associated
with the market maneuvering and jockeying for buyer patronage that goes on among rival firms in the
industry.
-companies in other industries attempting to win buyers over to their substitute products.
-associated with the threat of new entrants into the marketplace.
-associated with the bargaining power of suppliers and customers.
The nature and strength of the competitive forces that prevail in an industry is generally a joint
product of - Answers-competition from rival sellers.
-competition from potential new entrants.
-competition from producers of substitute products.
-competitive pressures stemming from the bargaining power of both suppliers and buyers.
The most powerful of the five competitive forces is USUALLY - Answersthe competitive pressures
associated with the market maneuvering and jockeying for buyer patronage that goes on among rival
sellers in the industry.
What makes the marketplace a competitive battlefield is - Answersthe constant rivalry of firms to
strengthen their standing with buyers and win a competitive edge over rivals.
Market maneuvering among industry rivals - Answersis ongoing and dynamic, with moves and
countermoves of rivals producing a continually evolving competitive landscape that delivers winners
and losers.
, Rivalry increases - Answerswhen buyer demand is growing fast or increasing.
Factors that cause the rivalry among competing sellers to be weaker include - Answersrapid growth in
buyer demand and high buyer switching costs.
In analyzing the strength of competition among rival firms, an important consideration is - Answersthe
diversity of competitors in terms of long-term direction objectives, strategies, and countries of origin.
Potential entrants are more likely to be deterred from actually entering an industry when -
Answersincumbent firms are willing and able to be aggressive in defending their market positions
against entry.
The competitive threat that outsiders will enter a market is weaker when - Answersfinancially strong
incumbents send strong signals that they will launch strategic initiatives to combat the entry of
newcomers.
Competitive pressures stemming from the threat of entry are weaker when - Answersthe industry
outlook is risky or uncertain
good examples of substitutes product that triggers stronger competitive pressures? - Answers-A salad
as a substitute for French fries
-Wireless phones as a substitute for wired telephones
-Snowboards as a substitute for snow skis
-Video-on-demand services from a cable TV company as a substitute for going to the movies
Just how strong the competitive pressures are from substitute products depends on -
Answerswhether attractively priced substitutes are readily available and the ease with which buyers
can switch to substitutes.
Whether supplier-seller relationships in an industry represent a strong or weak source of competitive
pressure is a function of - Answerswhether demand for supplier products is high and they are in short
supply.
factors causing supplier bargaining power to be stronger - Answers54. Which one of the following is
NOT a factor in causing supplier bargaining power to be stronger?
-The products/services needed from suppliers are in short supply.
-Industry members can't integrate backward and self-supply themselves.
-The item being supplied significantly enhances the quality or performance of the products of industry
members.
-Suppliers are not dependent on the industry for a large portion of their revenues.
When an industry member is a major customer of the supplier, and the relationship (partnership) is
unusually effective and mutually advantageous - Answersthere is a strong likelihood such partnerships
will put increased competitive pressure on those industry members who lack productive collaborative
relationships with their suppliers.
The higher the switching costs for industry members, the more it can - Answerslimit supplier
bargaining power.
Buyer bargaining power is stronger when - Answersthe industry's products are standardized or
undifferentiated.
Collaborative relationships between particular sellers and buyers in an industry can represent a
source of strong competitive pressure when - Answerssales are made to buyer groups with either
strong bargaining power or high sensitivity.
Competitive pressures stemming from buyer bargaining power tend to be weaker when: - Answersthe
costs incurred by buyers in switching to competing brands or to substitute products are relatively
high.
Which of the following conditions acts to weaken buyer bargaining power? - AnswersWhen buyers
are unlikely to integrate backward into the business of sellers