Fundamentals of Marketing
– Concepts, Strategies &
Study Guide
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Fundamentals of Marketing – Concepts, Strategies & Study Guide.pdf 1 Fundamentals of Marketing – Concepts, Strategies & Study Guide.pdf
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Terms in this set (30)
The product regulations NOT affected by marketing
Satisfy people's needs Marketing, put simply, attempts to do this
Seven When the marketing concept is used to make all business decisions,
marketing serves this many functions
Getting products to the best place for customers to what distribution is focused on when thought of as a function of marketing
locate and obtain them
Promotion indirectly communicates the value of a description that accurately describes the difference between promotion
product and selling is directly communicating with and selling
customers
The variables marketers control to influence a The marketing mix can best be described as this
business' success
Fundamentals of Marketing.pdf 2 Fundamentals of Marketing.pdf