GEB 3213 exam 2, trammell/ GEB 3213 Exam 2
(Trammell)/ GEB 3213 Exam 2 – Trammell 3 SETS
NEWEST RATED A+ NEW EDITION
message - Ans direct organization plan
3 parts of message - Ans 1. main idea
2. necessary details
3. courtesy close, request for action
routine, good news. audience type? - Ans interested,
cooperative
routine message, persuasion required? - Ans no persuasion reqd
routine message, culture differences? - Ans minimal culture differences w audience
routine messages in US - Ans direct: identify problem, discuss pertinent info, ask for specific
action
routine messages in south korea - Ans sensitive to tone, emotion-driven
indirect: introductory buffer (to keep attn away from neg news), discussion of info, identify
complaint, request for action
,open routine message with? - Ans requests
in routine messages, where do necessary details go? - Ans middle section
necessary details - Ans emphasize benefits, list questions, add'l details
close with - Ans requests for action
closing - Ans maintain time limits
express good will
compliance easy
thank you's saved for when? - Ans transaction is completed
3 styles of writing - Ans 1. block letter
2. modified format
3. simplified
Block letter format - Ans all left justified
top part of message can be pre-printed
modified format - Ans date and closing
center of page
simplified format - Ans lack of greeting; replaced with subject line
,you attitude - Ans substitute "you" and "yours" for "me" and "mine"
you attitude not to be used in context - Ans blaming
positive emphasis establishes - Ans good relationship w audience
positive emphasis focuses on , not - Ans opportunities;
mistakes, problems
positive emphasis focuses on benefit of - Ans audience
don't overuse words like - Ans inconvenience, unfortunately, apologize
euphemistic phrases - Ans dying = passing away
used cars = preowned
demonstrate credibility through - Ans prompt responses, bias-free responses
bias-free lang - Ans gender, racial, ethnic, age, disabilities
Att. - Ans Attention
I & D - Ans main interest;
1. compare/contrast
2. case study; scene description
3. emotional appeal
, Act. - Ans contact info, request action
how many sales points? - Ans 2-4
pronouns - Ans take place of nouns
he, she, it, they
pronoun placement - Ans nearest to antecedent
pronoun and antecedent agree in (2) - Ans 1. number
2. person
antecedents - Ans words represented by pronouns
parallel structure - Ans several phrases in series of two or more begin with same part of speech
and same form
parallel examples - Ans to pass, to play , to mark
passing, playing, marking
firm handshake - Ans US
germany, with bow of head
soft handshake - Ans france
(Trammell)/ GEB 3213 Exam 2 – Trammell 3 SETS
NEWEST RATED A+ NEW EDITION
message - Ans direct organization plan
3 parts of message - Ans 1. main idea
2. necessary details
3. courtesy close, request for action
routine, good news. audience type? - Ans interested,
cooperative
routine message, persuasion required? - Ans no persuasion reqd
routine message, culture differences? - Ans minimal culture differences w audience
routine messages in US - Ans direct: identify problem, discuss pertinent info, ask for specific
action
routine messages in south korea - Ans sensitive to tone, emotion-driven
indirect: introductory buffer (to keep attn away from neg news), discussion of info, identify
complaint, request for action
,open routine message with? - Ans requests
in routine messages, where do necessary details go? - Ans middle section
necessary details - Ans emphasize benefits, list questions, add'l details
close with - Ans requests for action
closing - Ans maintain time limits
express good will
compliance easy
thank you's saved for when? - Ans transaction is completed
3 styles of writing - Ans 1. block letter
2. modified format
3. simplified
Block letter format - Ans all left justified
top part of message can be pre-printed
modified format - Ans date and closing
center of page
simplified format - Ans lack of greeting; replaced with subject line
,you attitude - Ans substitute "you" and "yours" for "me" and "mine"
you attitude not to be used in context - Ans blaming
positive emphasis establishes - Ans good relationship w audience
positive emphasis focuses on , not - Ans opportunities;
mistakes, problems
positive emphasis focuses on benefit of - Ans audience
don't overuse words like - Ans inconvenience, unfortunately, apologize
euphemistic phrases - Ans dying = passing away
used cars = preowned
demonstrate credibility through - Ans prompt responses, bias-free responses
bias-free lang - Ans gender, racial, ethnic, age, disabilities
Att. - Ans Attention
I & D - Ans main interest;
1. compare/contrast
2. case study; scene description
3. emotional appeal
, Act. - Ans contact info, request action
how many sales points? - Ans 2-4
pronouns - Ans take place of nouns
he, she, it, they
pronoun placement - Ans nearest to antecedent
pronoun and antecedent agree in (2) - Ans 1. number
2. person
antecedents - Ans words represented by pronouns
parallel structure - Ans several phrases in series of two or more begin with same part of speech
and same form
parallel examples - Ans to pass, to play , to mark
passing, playing, marking
firm handshake - Ans US
germany, with bow of head
soft handshake - Ans france
