MARKETINGTECHNOLOG
IE
[Ondertitel van document]
[DATUM]
,Inhoud
Week 1: cialdini............................................................................................3
invloed......................................................................................................3
Week 2: social media...................................................................................6
4 primaire social media doelstellingen:....................................................6
Week 3: introductie AI..................................................................................8
Vormen van AI:..........................................................................................8
Toepassing AI binnen marketingcommunicatie.........................................9
Machine learning, deep learning en data science...................................10
Week 4: content & AI.................................................................................11
Hoe schrijf je een goede prompt?...........................................................11
Het prepare framework:..........................................................................11
Para meters (standaarden die je invoert om je uitkomst beter te maken):
................................................................................................................12
Week 5: Elementen Marketingcommunicatie (website, advertentie, etc). .12
Succesvol adverteren..............................................................................13
MBTI voor websiteoptimalisatie..............................................................14
4 type websitebezoekers:....................................................................15
Overige marketingcommunicatiemiddelen.............................................16
Week 6: SEO (foto-, tekst-, en videocontent).............................................17
...................................................................................................................17
Kernpilaren SEO......................................................................................17
Content-tekst.............................................................................................18
Tekstuele content – SEO (1).......................................................................19
Tekstuele content – SEO (2).......................................................................19
Fotocontent – belangrijke punten...............................................................19
Videocontent..............................................................................................20
Videocontent tips (1)..................................................................................20
Videocontent tips (2)...............................................................................20
AI en SEO................................................................................................20
Week 7: Marketing analytics......................................................................21
Wat is marketing analytics?....................................................................21
, Waarom is marketing analytics belangrijk?.............................................21
3vormen van klantdata...........................................................................21
Hoe verzamel je first-party data?............................................................22
Hoe verzamel je first-party data?............................................................22
Verzamelen van data – Tools...................................................................22
Social analytics tools – Metingen............................................................23
Maturity Model for Data and Analytics (Gartner)....................................23
Analytics Maturity Model (Gartner).........................................................24
IE
[Ondertitel van document]
[DATUM]
,Inhoud
Week 1: cialdini............................................................................................3
invloed......................................................................................................3
Week 2: social media...................................................................................6
4 primaire social media doelstellingen:....................................................6
Week 3: introductie AI..................................................................................8
Vormen van AI:..........................................................................................8
Toepassing AI binnen marketingcommunicatie.........................................9
Machine learning, deep learning en data science...................................10
Week 4: content & AI.................................................................................11
Hoe schrijf je een goede prompt?...........................................................11
Het prepare framework:..........................................................................11
Para meters (standaarden die je invoert om je uitkomst beter te maken):
................................................................................................................12
Week 5: Elementen Marketingcommunicatie (website, advertentie, etc). .12
Succesvol adverteren..............................................................................13
MBTI voor websiteoptimalisatie..............................................................14
4 type websitebezoekers:....................................................................15
Overige marketingcommunicatiemiddelen.............................................16
Week 6: SEO (foto-, tekst-, en videocontent).............................................17
...................................................................................................................17
Kernpilaren SEO......................................................................................17
Content-tekst.............................................................................................18
Tekstuele content – SEO (1).......................................................................19
Tekstuele content – SEO (2).......................................................................19
Fotocontent – belangrijke punten...............................................................19
Videocontent..............................................................................................20
Videocontent tips (1)..................................................................................20
Videocontent tips (2)...............................................................................20
AI en SEO................................................................................................20
Week 7: Marketing analytics......................................................................21
Wat is marketing analytics?....................................................................21
, Waarom is marketing analytics belangrijk?.............................................21
3vormen van klantdata...........................................................................21
Hoe verzamel je first-party data?............................................................22
Hoe verzamel je first-party data?............................................................22
Verzamelen van data – Tools...................................................................22
Social analytics tools – Metingen............................................................23
Maturity Model for Data and Analytics (Gartner)....................................23
Analytics Maturity Model (Gartner).........................................................24
