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Change Marketing correct answers is often overlooked in traditional marketing, but it has great
potential to change the target market. Such as death, divorce, accidents, etc... are likely to change
people's needs and lifestyles.
Positional Goals correct answers the place where the department goes following an
accomplishment.
A sole proprietorship correct answers is a business owned by a single individual. The owner
maintains the title to assets and is personally financially responsible. Liability is the biggest
issue, the individual owner is personally responsible for everything.
Mission correct answers What we do
Vision correct answers Where we want to be
Values correct answers social principles that members of the organization believe have worth.
Goals objectives indicators correct answers guided by the M.V.V.
Limited Liability Company (LLC) correct answers businesses that can pick how they want to be
taxed in the state they are in.
Nonprofit correct answers means no part of income or property is distributed to its members,
directors, or officers.
5 Types of Goals correct answers Output - production goals related to the outward services.
Adaptation - relate to how the organization adapts to outside influences.
Management - address how the organization operates, staff and participants.
,Motivation - Objectives on what will be measured to determine the success of the goals.
Positional - How will the accomplishment of the goal at this time position the department.
Advocacy correct answers is defined as any attempt to influence someone or support something
to effect change
coalitions/partnerships correct answers people and organizations working together to solve
problems
Sampling correct answers process by which participants are selected
focus groups correct answers directed talk within a representative sample
Blue Ribbon Committee correct answers is a group of exceptional people appointed to
investigate, study or analyze a given question.
SWOT analysis correct answers strengths, weaknesses, opportunities, threats
social capital correct answers the economic or productive potential of strong, trusting, and
cooperative relationships
cultural competence correct answers Integration of knowledge of individuals and groups in a
community into agency standards, policies, practices, and attitudes to increase the quality of
services and better outcomes.
Freedom of Information Act correct answers U.S. legislation guaranteeing citizens access to
certain government documents
Government in the Sunshine Act correct answers A federal act that opens most federal
administrative agency meetings to the public.
,Benchmarking correct answers Comparing an organization's practices, processes, and products
against the world's best.
Internal Benchmarking correct answers Comparison of operations, programs, procedures,
policies between rec centers, leagues, activities/programs within the same divisions or other
divisions within the same organization.
external benchmarking correct answers Comparison of operations, programs, procedures,
policies with outside agencies offering the same.
Benchmarking Process correct answers 1. Identifying the processes to benchmark
2. Choosing measurement criteria and collecting data
3. Finding the best companies for each process
4. Harvesting and analyzing data
5. Creating plans for improvement
joint venture correct answers an agreement between two or more companies to share a business
project
Partnership correct answers A business in which two or more persons combine their assets and
skills
Marketing correct answers Science/art of exploring, creating, and delivering value to satisfy the
needs of a target market at a profit.
Situational Assessment correct answers The strategic link between organization and environment
Program-facility analysis
, Marketing audit
SWOT Analysis
Marketing Research correct answers identify customers, know the customers, how to reach them,
what are they interested in, and how much time and money do they invest?
STP correct answers Segmentation, Targeting, Positioning
Segmentation correct answers divide the total market into smaller segments
Targeting correct answers which segments are planned to serve
Positioning correct answers how to differentiate programs & services from those offered by
others.
Product correct answers is now termed program, service, or experience.
Place correct answers as a physical location has been expanded to include time and other
considerations of the location.
Price correct answers traditionally about the monetary cost of purchase and has been
significantly expanded to include nonmonetary costs as well.
Promotion correct answers four basic methods of communicating - advertising, personal contact,
sales promotion, and publicity.
PerInfoCom correct answers personalization, information, communication - getting attention &
helping to change behaviors through shared experiences w/ recreation
Change Marketing correct answers is often overlooked in traditional marketing, but it has great
potential to change the target market. Such as death, divorce, accidents, etc... are likely to change
people's needs and lifestyles.
Positional Goals correct answers the place where the department goes following an
accomplishment.
A sole proprietorship correct answers is a business owned by a single individual. The owner
maintains the title to assets and is personally financially responsible. Liability is the biggest
issue, the individual owner is personally responsible for everything.
Mission correct answers What we do
Vision correct answers Where we want to be
Values correct answers social principles that members of the organization believe have worth.
Goals objectives indicators correct answers guided by the M.V.V.
Limited Liability Company (LLC) correct answers businesses that can pick how they want to be
taxed in the state they are in.
Nonprofit correct answers means no part of income or property is distributed to its members,
directors, or officers.
5 Types of Goals correct answers Output - production goals related to the outward services.
Adaptation - relate to how the organization adapts to outside influences.
Management - address how the organization operates, staff and participants.
,Motivation - Objectives on what will be measured to determine the success of the goals.
Positional - How will the accomplishment of the goal at this time position the department.
Advocacy correct answers is defined as any attempt to influence someone or support something
to effect change
coalitions/partnerships correct answers people and organizations working together to solve
problems
Sampling correct answers process by which participants are selected
focus groups correct answers directed talk within a representative sample
Blue Ribbon Committee correct answers is a group of exceptional people appointed to
investigate, study or analyze a given question.
SWOT analysis correct answers strengths, weaknesses, opportunities, threats
social capital correct answers the economic or productive potential of strong, trusting, and
cooperative relationships
cultural competence correct answers Integration of knowledge of individuals and groups in a
community into agency standards, policies, practices, and attitudes to increase the quality of
services and better outcomes.
Freedom of Information Act correct answers U.S. legislation guaranteeing citizens access to
certain government documents
Government in the Sunshine Act correct answers A federal act that opens most federal
administrative agency meetings to the public.
,Benchmarking correct answers Comparing an organization's practices, processes, and products
against the world's best.
Internal Benchmarking correct answers Comparison of operations, programs, procedures,
policies between rec centers, leagues, activities/programs within the same divisions or other
divisions within the same organization.
external benchmarking correct answers Comparison of operations, programs, procedures,
policies with outside agencies offering the same.
Benchmarking Process correct answers 1. Identifying the processes to benchmark
2. Choosing measurement criteria and collecting data
3. Finding the best companies for each process
4. Harvesting and analyzing data
5. Creating plans for improvement
joint venture correct answers an agreement between two or more companies to share a business
project
Partnership correct answers A business in which two or more persons combine their assets and
skills
Marketing correct answers Science/art of exploring, creating, and delivering value to satisfy the
needs of a target market at a profit.
Situational Assessment correct answers The strategic link between organization and environment
Program-facility analysis
, Marketing audit
SWOT Analysis
Marketing Research correct answers identify customers, know the customers, how to reach them,
what are they interested in, and how much time and money do they invest?
STP correct answers Segmentation, Targeting, Positioning
Segmentation correct answers divide the total market into smaller segments
Targeting correct answers which segments are planned to serve
Positioning correct answers how to differentiate programs & services from those offered by
others.
Product correct answers is now termed program, service, or experience.
Place correct answers as a physical location has been expanded to include time and other
considerations of the location.
Price correct answers traditionally about the monetary cost of purchase and has been
significantly expanded to include nonmonetary costs as well.
Promotion correct answers four basic methods of communicating - advertising, personal contact,
sales promotion, and publicity.
PerInfoCom correct answers personalization, information, communication - getting attention &
helping to change behaviors through shared experiences w/ recreation
